Hey Reader,

Marketing is getting quieter.

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We're already in the shift, but it's going to continue shifting away from "hype" and pressure-selling and persuading people to buy. Whether sales gurus like it or not, it's happening.

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People are tired. We're ALL tired.

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Your potential customers, specifically, are tired of countdown timers, "last chance" emails that come every week, and feeling forced into purchasing decisions before they're fully ready to buy.

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People don't want to be tricked, duper, convinced, or "handled." They want to be offered things that matter to them.

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I really think the era of overproduced launches, forced urgency, and manufactured scarcity is coming to and end. Yea, we'll still see it, and it will still work...but we'll see it less and less, and it will work less and less.

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So what comes next then?

I'll apologize now - selling isn't going away. You will always have to sell something if you run a business.

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But how we sell is changing.

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We’re moving toward permission-based marketing and selling.

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What is permission-based marketing?

It's marketing that educates instead of trying to convince.

It's selling that provides context, transparency, and is built on trust.

It's a combination that builds on real trust, and invites people to experience your offers, instead of manipulating them into thinking they needed it.

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This does not mean less selling.

Sorry.

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It's about selling differently.

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The EDUpreneurs that are going to shine won't be the loudest ones or the ones that launch every month. It's going to be the ones whose audience feels informed, respected, understood, and confident when it comes time to buy.

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This is going to require us all to shift our behavior (some more than others).

We need to STOP:

• relying on urgency to do the heavy lifting
• assuming attention equals trust(followers, views, etc do not always lead to sales)
• copying tactics that don’t align with how you want to show up

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And we need to START:

• teaching our audience how to think about the problem
• sharing perspective before pitching your solutionl
• letting people opt in instead of cornering them

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I’m seeing more of these conversations happening inside the EDUpreneur Community.

We're talking less about funnels and formulas, and having more discussions about why they exist and the experience people have before we ever invite them to buy.

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The reality is, marketing is no longer about persuasion.

It's about permission.

It's about trust.

It's about genuine connection and respect.

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Those who understand this, and put it into practice with the right intentions, are the ones who will win.

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Will that be you?

~ Jeff I appreciate you. Jeff Gargas COO / Co-Founder, Teach Better Team ​​​​​ P.S. When you're ready, here's how I can help: 🤝 Need accountability and 1-on-1 coaching? Let's connect and see if there's a fit. Click here to book a free 30-minute call.​ 💚 Looking for support, collaboration, and exclusive resources? Join the EDUpreneur Community. Click here to join today.​

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Did you get to here?

I wanted to test something out this week. If you've read down to here and notice that a few things are missing, I'd love to know.

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Hit 'reply' and let me know what part you wish would have been here:

• What I'm Listening To
• Things to Check Out
• Content Creation Idea

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