Hey Reader, Before we jump into this week's topic, could you do me a huge favor? A couple weeks ago, I mentioned the new podcast I am co-hosting. I would be so appreciative if you could leave a 5-star rating on Spotify and/or Apple Podcasts. It helps us get more visibility for the podcast and therefore help more entrepreneurs like you. Thank you in advance! Rate & review on Apple Podcasts Rate on Spotify Ok, now let's talk SEO. I met with a member of our EDUcreator Club+ Community last week...
14 days ago • 6 min read
Hey Reader, I had a conversation once with a podcaster/blogger I know. I’ll go one step further and say this person is a friend as well. During our chat, she shared that she was in a weird place, feeling a bit stuck. She was about to begin a new role in her school district and is incredibly excited about it, but the excitement for this new position was having a seemingly negative impact on her EDUcreator business. She had been reflecting and realized that she initially started her side hustle...
21 days ago • 6 min read
Hey Reader, I'm excited today! I launched a new podcast! The Small Business BS Podcast is a collaborative project with a fellow entrepreneur friend of mine, Adam Witmer. We've been working on it for a few months and I'm proud to say the first 5 episodes are out. Episodes 3, 4, and 5 are all about websites: The 3 types of business websites, how to find the right platform for your website (I'm listing a bunch of options below), and a few best practices to keep in mind. You can find the show on...
28 days ago • 6 min read
Hey Reader, If you've been here for a while, you know I am (and have been) a very firm believer in the power of email marketing and the importance of having a strong email list and email marketing strategy. Your email list is one of the most valuable assets you can have. Unlike social media, where algorithms change and reach is unpredictable, your list is something you own. It’s a direct line to people who want to hear from you—whether you’re sharing tips, promoting your products, or building...
about 1 month ago • 8 min read
Hey Reader, Over the years, I’ve done a lot of things, started a lot of businesses, and had a lot of titles: record label founder, janitorial manager, fast food manager, concert club co-owner, marketing firm entrepreneur, and now, COO of a thriving 7-figure consulting business. Some of those ventures succeeded, and plenty of them didn’t. Some of those titles spark some really great memories for me. Some of them don't. But every single one taught me a ton of valuable lessons and helped me be...
about 1 month ago • 5 min read
Hey Reader, Well, it's here! It's 2025, officially a NEW YEAR. Time to start fresh! With every New Year comes a fresh slate for all of us, and I want to help you hit the ground running with some simple, actionable steps you can take right now to set yourself up for success in 2025. 1. Declutter Your Workspace A clean, clear, organize space equals a clear mind. This is something I am committing to this year - scheduling dedicated time every week to decluttering and cleaning my office. To get...
about 2 months ago • 4 min read
Hey Reader, As we get closer to the new year, it’s the perfect time to reset, refocus, and gearing up for what’s to come over the next 12 months. Because I know the Holiday season is busy, I want to keep this short and sweet. So here are 3 things to keep your 2025 planning simple, but effective. 1. Reflect on Wins and LessonsNote: I said "lessons" not "losses." Take a few minutes to write down what went well this year. Celebrate those wins (big and small). Then, write down the lessons you’ve...
about 2 months ago • 3 min read
Hey Reader, Are you working on a project, piece of content, or maybe a new lead magnet, and stuck in the "it's not quite right yet" stage? This is where you feel good about what it is you're creating, but you're not quite happy with it. You're pretty sure it's pretty good...but you're also pretty sure it could be a little better. This is a dangerous place to get stuck in, because it can last a long time and really destroy your efficiency. I got an email this morning from my friend, Jay. In...
2 months ago • 5 min read
Hey Reader, As we get closer to the new year, it’s the perfect time to pause, reflect, and start planning for what’s next. Whether you’re growing a side hustle, launching a new idea, or scaling your business, having a clear plan can make all the difference. Hit 'reply' and let me know if you want me to go deeper on any of these things, but I wanted to give you some quick and easy steps to take to help you map out the next year. Reflect on the Past Year: Before jumping into new goals, take a...
2 months ago • 4 min read