Hey Reader, So someone downloads your lead magnet. Nice! Now what? You could just say thanks, deliver the resource, and disappear for a few weeks…Or, you could keep the momentum going, build a relationship, and guide them toward your next offer or opportunity. Let’s go with the second option. Here's how to do it. Start with a short welcome sequenceThis can be 3–5 emails sent over a few days after someone joins your list via downloading your lead magnet. The goal with this sequence is to: Help...
7 days ago • 3 min read
Hey Reader, So your lead magnet is done. That's awesome. Nice work! Now let’s make sure it actually gets to people when they sign up for it. This is where automation saves you time and keeps things running smoothly behind the scenes. Here’s what to do next: 1. Set up a delivery emailIn your email platform (Kit, Flodesk, Mailchimp, MailerLite, etc.), create a simple email that delivers your lead magnet. Keep it short and friendly. Something like: Hey [First Name], Here’s the...
14 days ago • 2 min read
Hey Reader, I know I usually email you on Thursdays, but I wanted to shoot you a special bonus email this week, to share some takeaways from an event I spoke at last weekend. Last weekend, I was fortunate to get to speak at CEX in Cleveland, which is a 3-day conference for content creators who are entrepreneurs (content entrepreneurs). As a speaker, I got to join a 4-hour mastermind workshop with the growth team at Mighty Networks, network with some incredibly talented entrepreneurs, and...
17 days ago • 7 min read
Hey Reader, You’ve got your topic. You’ve picked your format. Now it’s time to make the thing. (If you're not sure what I'm talking about, check last week's email and come back) This is the part where a lot of people get stuck. They think it has to be perfect. Fancy. Professionally designed. Like it belongs in a museum. It doesn’t. Your lead magnet just needs to solve a real problem in a clear, helpful way. That’s it. Here’s how to create yours without spiraling... Step 1: Write a rough...
21 days ago • 2 min read
Hey Reader, Last week, we talked about generating some ideas for you next (or first) lead magnet. Now, let’s talk about format. Once you’ve picked a topic that speaks directly to your audience’s needs, it’s time to choose the best way to deliver it. And no, you don’t need to write a full ebook or create a high-end video series. Your lead magnet just needs to be: Easy to consume Immediately valuable Aligned with your offer Here are a few formats that work great... 1. Checklist Perfect for...
28 days ago • 2 min read
Hey Reader, Let’s talk about lead magnets. If you’re building an email list (and you should be), a lead magnet is one of the quickest and easiest ways to grow it. But here’s the mistake I see all the time: People try to make it too big, too polished, too complex, or too vague. So let’s keep it simple. A great lead magnet is just: A free resource That solves a specific problem For a specific kind of person That’s it. You don’t need a 20-page eBook or a 5-part video course. You need one quick...
about 1 month ago • 2 min read
Hey Reader, Most new entrepreneurs I meet with say that a big challenge is simply not knowing “all the things” they need to be thinking about, outside of their product, service, or creative work. If you're building something, big or small, that involves selling anything, here are a couple of those “things” you should be thinking about. Protecting yourself legally. If you’re making money, make sure you are properly structured to protect your personal assets. The worst time to figure this out...
about 1 month ago • 2 min read
Hey Reader, One of the most common conversations I have with newer entrepreneurs is reminding them that they have something special to offer others. If you're like me, sometimes you feel like you don't have anything creative or innovative to share. Or maybe all your ideas feel so simple that you don't believe anyone will be impressed or inspired by them. Here's the truth: Just because something is common knowledge to you, does not mean it's common knowledge to everyone. Prior to co-founding...
about 2 months ago • 3 min read
Hey Reader, Lately, I’ve been hearing a version of the same question over and over again: “Am I doing the right things?” Usually, it’s followed by something like, “I’ve been showing up. I’m posting. I’m emailing. I’m making offers… but it feels like nothing’s working.” I get it. I’ve been there too. You’re doing “all the things. Or at least the ones you were told matter. But you’re not seeing the results you expected. Here’s what I usually say back: First, you might be doing the right things…...
about 2 months ago • 2 min read