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Helping educators create and grow brands to promote a product or idea they want to share with others to better education. Tips, tricks, and resources for educators creating content and/or launching side hustles to share their passions.
Hey Reader, Your first digital product doesn’t need a funnel, automations, or a 47-step launch plan. You just need a solid product and a simple way to deliver it. Here’s how to build it without overbuilding: Pick the simplest format Choose what’s easiest for you to create and easiest for them to use. PDF? Great. Google Doc? Perfect. Loom video? Go for it. Notion template? Cool. Don’t overcomplicate this. Your goal is to help them solve a problem—not impress them with your tech skills. Use...
Hey Reader, In our EDUpreneur Mastermind last week, we chatted a bit about SEO (Search Engine Optimization) in today’s world, with AI continuing to take over. So I wanted to share an analogy that might help make this typically confusing topic make a little more sense. (we’ll see how I do) The reality is, how we’ve always approached SEO in the past doesn’t work (or at least not as well) as it used to. We need to think about it differently now. The problem is, SEO has always been confusing,...
Hey Reader, I said it before, and I’ll keep saying it: AI isn’t the future anymore. It’s just part of the environment now. “AI-powered” no longer impresses anyone. It’s expected. Everyone uses it. Every tool has it built in. Every platform integrates it. Every update mentions it. And yet, most of us feel more overwhelmed than ever. Not because we aren’t using AI. But because we’re constantly wondering if we’re using the right AI. Here’s the reality AI tech companies don’t want to admit: Most...