|
Helping educators create and grow brands to promote a product or idea they want to share with others to better education. Tips, tricks, and resources for educators creating content and/or launching side hustles to share their passions.
Hey Reader, I recently went on a tangent in a comment I made on someone’s post. This was inside one of the masterminds I lead inside the EDUpreneur Community. This person, who is an extremely talented and driven EDUpreneur, shared that they wanted to take some time off on a specific day, but were worried that allowing themselves to relax a little could lead to essentially just being a bum all day. They noted that that is a downfall of high achievers, indicating that they would NOT be giving...
Hey Reader, Marketing is getting quieter. We're already in the shift, but it's going to continue shifting away from "hype" and pressure-selling and persuading people to buy. Whether sales gurus like it or not, it's happening. People are tired. We're ALL tired. Your potential customers, specifically, are tired of countdown timers, "last chance" emails that come every week, and feeling forced into purchasing decisions before they're fully ready to buy. People don't want to be tricked, duper,...
Hey Reader, Here’s something interesting I came across recently:People value things more the moment they feel like they own them. This isn’t just marketing fluff. It’s a psychology principle (it’s called the “Endowment Effect”) that can actually help you make your offers and lead magnets feel more valuable, even before someone pays for them. Here’s what it means for your business: If your audience feels your free resource is already theirs, they’ll treat it differently. If your paid offer...