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Helping educators create and grow brands to promote a product or idea they want to share with others to better education. Tips, tricks, and resources for educators creating content and/or launching side hustles to share their passions.
Hey Reader, Marketing is getting quieter. We're already in the shift, but it's going to continue shifting away from "hype" and pressure-selling and persuading people to buy. Whether sales gurus like it or not, it's happening. People are tired. We're ALL tired. Your potential customers, specifically, are tired of countdown timers, "last chance" emails that come every week, and feeling forced into purchasing decisions before they're fully ready to buy. People don't want to be tricked, duper,...
Hey Reader, Here’s something interesting I came across recently:People value things more the moment they feel like they own them. This isn’t just marketing fluff. It’s a psychology principle (it’s called the “Endowment Effect”) that can actually help you make your offers and lead magnets feel more valuable, even before someone pays for them. Here’s what it means for your business: If your audience feels your free resource is already theirs, they’ll treat it differently. If your paid offer...
Hey Reader, Your first digital product doesn’t need a funnel, automations, or a 47-step launch plan. You just need a solid product and a simple way to deliver it. Here’s how to build it without overbuilding: Pick the simplest format Choose what’s easiest for you to create and easiest for them to use. PDF? Great. Google Doc? Perfect. Loom video? Go for it. Notion template? Cool. Don’t overcomplicate this. Your goal is to help them solve a problem—not impress them with your tech skills. Use...