Helping educators create and grow brands to promote a product or idea they want to share with others to better education. Tips, tricks, and resources for educators creating content and/or launching side hustles to share their passions.
It's not your logo or headshots.
|
EDUcreator Club Newsletter
Helping educators create and grow brands to promote a product or idea they want to share with others to better education. Tips, tricks, and resources for educators creating content and/or launching side hustles to share their passions.
Hey Reader, I recently came across an idea called The Coffee Shop Test. The original idea, from what I can find, comes from Lawrence Bernstein in a post on LinkedIn. I'll link it below. His post was about public speaking, but as I was reading it, I couldn't stop thinking about how perfectly it applies to building a business. So, I want you to imagine something. You're sitting at a coffee shop with an old friend you haven't seen in a few years. You're catching up and eventually they ask: "So,...
Hey Reader, Last week, I talked about how the question of "who is this actually for" is continuing to pop up for me as I work on a new project. While I"m still working through exactly who that project is for, I wanted to build on it a little...with another question that keeps popping up. This is another one that can seem simple and easy to answer, but is often answered incorrectly by the majority of us. Well, maybe "incorrectly" isn't the most accurate word. It's more like "not as accurate as...
Hey Reader, I've been in the very early stages of a new idea and it's continuously led me to thinking through what I think is a sometimes very difficult question to answer...but also one of the most important questions for any and every EDUpreneur, creator, author, entrepreneur, or business owner. If I've learned anything in my 20+ years of building businesses, it's that asking better questions almost always leads to creating better content, launching better products, and building better...