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Hey Reader,

Ok, now let's get into it...

If you’re growing a community alongside your business, I need to let you in on something that can make or break your success: Content doesn’t build a thriving community—people do.

I see so many community builders pouring time and energy into packing their spaces with resources, tools, and endless content, thinking that’s what makes a community valuable. But if that were true, every content-rich community would be thriving… and we know that’s not the case.

Think about it like this: If you go to a party, what makes it great? The fancy venue? The food? Or the people?

You can have the most beautifully designed community platform, loaded with templates, videos, and downloads—but if the people inside aren’t engaged, excited, and connected, the community won’t feel like a community.

So, what can you do to attract the right people instead of just churning out more content? Here are a few strategies that work:

1. Be Clear About Who It’s For (and Who It’s NOT For) Your marketing, messaging, and even the way you talk about your community should attract the right members while gently dissuading the wrong ones. If your space is for action-takers who want to grow their side hustle, say that upfront. If it’s for established business owners, make that clear too.
2. Consider an Application Process If your community is paid or membership-based, an application process can ensure that new members align with the culture you’re trying to build. This doesn’t have to be complicated—it can be as simple as a short form that screens for fit.
3. Use a Referral or Invite-Only Model High-quality members bring in more high-quality members. Some of the strongest communities I’ve seen use a referral system where existing members can invite others who they know would be a great fit.
4. Price as a Commitment Filter Lower-priced (or free) communities tend to attract more lurkers than engaged participants. Charging even a small fee can serve as a filter, ensuring members are truly invested in showing up and contributing.
5. Study Your Best (and Worst) Members Who are the members that show up, engage, and bring value? Who joins and then disappears?

Create two profiles:

• Your Ideal Member: The kind of person who thrives in your space.
• Your Anti-Member: The type of person who churns quickly or disrupts the culture.

Over time, adjust your messaging to attract more of your ideal members and fewer of those who aren’t a great fit.

What If You Focused More on People? If you’re running a community (or thinking about starting one), ask yourself: What would happen if you put more energy into attracting the right people instead of just creating more content?

Because the best communities aren’t about the stuff inside them. They’re about the people inside. And the stronger your people, the stronger your community.

I hope this helps

~ Jeff

*Keep scrolling for I’m listening to, links to check out, and a content creation idea! I appreciate you. Jeff Gargas COO / Co-Founder, Teach Better Team ​​​​​ P.S. When you're ready, here's how I can help: 🤝 Need accountability and 1-on-1 coaching? Let's connect and see if there's a fit. Click here to book a free 30-minute call.​ 💚 Looking for support, collaboration, and exclusive resources? Join the EDUcreator Club+ Community. Click here to save with special Founder's pricing.​

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🎧 What I'm listening to:

• ​Community Creators with Shana Lynn - Why Gamification Fails and What Membership Owners Should Do Instead​

⚡️Things to Check Out

🤖 An Opinionated Guide on Which AI Model to Use in 2025

• The AI landscape continues to change drastically all the time.
• Multiple capable AI models are now competing for your attention.
• So which model deserves your time and money?
• 👉 Read the article here.​

👀 The definitive framework to find your next scalable user acquisition channel

• Smart user growth isn't about scattering resources but aligning them with your product's natural advantages.
• Test small to confirm which channel works; when you see traction, double down with confidence.
• Focusing on a channel that resonates with your core offering often unlocks the fastest, most sustainable growth.
• 👉 Read the article here.​

🤔 The only way to stop that rat race.

• Perpetual comparison often keeps you running in circles, chasing external approval rather than building on existing strengths.
• Recognizing you're already on a meaningful path can quiet unnecessary pressure and clarify what truly drives you.
• By focusing on the parts of your journey that spark genuine enthusiasm, you free up energy for purposeful, steady progress.
• 👉 Read the article here.​

BROUGHT TO YOU BY: EDUcreator Club+ Community A Community for Educators Who Create Things ​ The EDUcreator Club+ Community Membership gives you access to a community of educators who create content, products, and services to help others increase their impact. The EDUcreator Club+ Membership was built to provide a space for learning, growing, and supporting each other. Creating & building can get lonely...don't do it alone. What's Included Private Community​ An active community with hundreds of posts and conversations where educators come together to request feedback, collaborate on new ideas, and support each other as we all work to create, share, and provide value. Exclusive Events​ Join exclusive events designed to provide you with relevant information and access to world-class content creators and entrepreneurs. Curated Content & Resources​ We're curating the best tools, resources, and opportunities related to creating and growing. Inside, you'll find community challenges, self-paced courses, discounted resources, and more, all easily accessible to you! JOIN NOW WITH SPECIAL FOUNDERS' PRICING ​

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💡CONTENT CREATION IDEA

Your Most Asked Question

One of the easiest ways to create content is to answer the one question you get asked all the time.

Think about it—what do people always come to you for advice on? Maybe it’s:

• “How do you find time to grow a side hustle while teaching?”
• “What’s the best way to engage students”
• “How do you stay organized and on task?”

Here’s how to turn that question into multiple content ideas:

• Write a social media post breaking down your answer in 3-5 key points.
• Record a quick video explaining your response as if you were talking to a friend.
• Expand on it in a newsletter or blog post, adding personal experiences and extra details.
• Create a carousel or infographic summarizing your answer in a visually engaging way.

So, what’s the question you get asked most? That’s your next piece of content.

ENJOYING THIS NEWSLETTER?

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(click the answer that best fits)

• ​The stories and ideas you share in each.​
• ​What you're listening to.​
• ​Things to Check Out​
• ​Content Creation Ideas​

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