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✅ SEO Changes = Content Changes
Published 15 days ago • 5 min read
Hey Reader,
The advent of Large Language Models (LLMs) is reshaping the search engine optimization (SEO) landscape. These AI-driven models prioritize understanding user intent and delivering precise, authoritative responses, moving beyond traditional keyword matching.
To remain effective, our SEO strategies need to evolve in a few key areas.
Prioritizing User Intent: LLMs focus on grasping the context and intent behind user queries, rather than relying solely on the use of keywords. Creating content that directly addresses specific questions and provides clear value is essential. This type of approach helps to improve alignment with LLMs' emphasis on relevance and user-centric responses.
Ensuring Indexation and Visibility: Maintaining technical SEO best practices is crucial for content discoverability by both traditional search engines and LLMs. This includes optimizing site structure, utilizing appropriate meta tags, and ensuring mobile-friendliness. Given that LLMs source information from a wide array of sources, including social media, websites, and other online publications, a comprehensive online presence can enhance our visibility.
Building Authority: While traditional SEO often emphasizes things like backlinks, LLMs assess content authority based on demonstrated expertise and credibility. Engaging in reputable forums related to your niche, contributing to reputable publications, and showcasing your knowledge can increase your content authority in the eyes of LLMs.
Maintaining Fresh and Relevant Content: LLMs prioritize up-to-date and accurate information. Regularly updating content, removing redundancies, and ensuring the content you create remains current, are all important practices to help us sustain relevance and favorability within LLM-driven search results.
Optimizing Content: Clear and concise content structures, such as using bullet points, tables, and well-organized headings, help LLMs better understand the content we put out. Optimizing the formatting of your content helps with effectively conveying information, which aligns with LLMs' preference for easily digestible content.
None of this is simple or easy, but working on these strategies can help us as content creators, adapt to the always evolving world of SEO.
I hope this helps
~ Jeff
*Keep scrolling for I’m listening to, links to check out, and a content creation idea!
🎥 How to optimize your video content strategy with Instagram Trial Reels
Attracting new audiences on social media is a balancing act between posting content you know will resonate while taking a few risks with new content styles.
Your fans may not care about a new aesthetic for your videos, but it might be the hook that draws in new customers.
Video content is key to your Instagram marketing strategy and requires a certain level of creativity to standout.
Instagram trial reels, a feature that began testing and rolled out globally in 2024, is aiming to give brands and creators an A/B style function to try new video ideas, multiple variations of videos and more.
🤔 20+ Best GPTs for Writing to Enhance Creativity and Productivity
Writing is an art—but even the best writers need tools to refine their craft.
Whether you’re a blogger, marketer, student, or novelist, AI-powered GPTs simplify your writing and web research process, boost creativity, and help you overcome writer’s block.
Fortunately, there are writing GPTs that will help you generate content similar to human-like output while making the entire writing process a lot more efficient.
This blog explores the 20+ best GPTs for writing that will help you elevate your written content.
Whether you’re a professional writer or just starting your writing journey, these writing GPTs offer a powerful way to unlock your full writing potential
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Here’s a super simple content idea prompt I love using, especially when I’m feeling stuck: “What do you find yourself saying on repeat?”
Seriously. It's that simple. Just think about the advice, tips, or encouragement you’re always sharing with your students, colleagues, clients, or even in your DMs.
What’s something you’ve explained more than once this week?
What do people keep thanking you for?
What topic comes up in nearly every coaching call, social media post comments section, or conversation with a colleague or fellow creator?
Those things you keep repeating? That’s all content.
Turn those things into things like:
Carousel posts with bite-sized tips.
A tutorial video on YouTube
An IG story, Reel, or YouTube short walking through it.
Dive deeper in your next newsletter, blog post, or even lead magnet.
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Helping educators create and grow brands to promote a product or idea they want to share with others to better education. Tips, tricks, and resources for educators creating content and/or launching side hustles to share their passions.
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