A Simple Way to Price Your First Offer.


Hey Reader,

You’ve got an offer idea. You’re feeling good.

And then it hits you…

“Wait. How much should I charge for this?”

You don’t want to scare people away with a high price.

But you also don’t want to undervalue your time and energy.

Here’s a simple rule of thumb for pricing your first offer:

Start with "Easy Yes" pricing.

Your first goal isn’t to maximize revenue. It’s to get your first few sales, build momentum, and validate your idea.

Here’s are a couple potential offers and how I would price them:

  • Digital resource bundle: $7–$27
  • Mini-workshop or training: $19–$47
  • 1:1 coaching or consult: $50–$150/hour
  • Small group session or cohort: $97–$297 (depending on the number of members and how in-depth the session will go)

Remember, pricing isn't permanent. Start low, build proof, and raise your price later if it makes sense. Just get it priced and get it launched!

If you’re unsure of how a price point will convert, try offering two versions:

  • A regular price and a higher tier price that includes a additional resources or additional access to you.

Then, let your audience decide what feels right for them. You’ll learn a ton in the process.

Hit 'reply' and let me know how you're feeling about pricing.

I appreciate you.

~ Jeff

I appreciate you.

Jeff Gargas

COO / Co-Founder, Teach Better Team

P.S. When you're ready, here's how I can help:


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Helping educators create and grow brands to promote a product or idea they want to share with others to better education. Tips, tricks, and resources for educators creating content and/or launching side hustles to share their passions.

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