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Helping educators create and grow brands to promote a product or idea they want to share with others to better education. Tips, tricks, and resources for educators creating content and/or launching side hustles to share their passions.
Hey Reader, Quick question for you... If someone asked, “What do you offer?” could you answer clearly…in 2 sentences or less? If not, don’t worry. That’s what today's email is for. Here’s a simple formula I use (and teach) to write a clear, compelling offer description: Fill in the blanks: I help [who] with [what], so they can [what they get/why it matters]. Let’s say you’re offering a 60-minute virtual workshop on student engagement. You could say: I help middle school teachers reignite...
Hey Reader, When you’re ready to start making money from your ideas, it’s tempting to jump into building a full-blown course or complicated membership. But your first offer doesn’t need to be big...or perfect. In fact, the simpler it is, the more likely you’ll actually launch it. With that in mind, here are 3 offers you can create (and sell!) this weekend: 1: A Paid Resource BundleTake your lead magnet and build on it. Add bonus templates, editable versions, lesson plans, walkthrough videos,...
Hey Reader, So you’ve got a lead magnet out there (or you’re planning one). You’re starting to grow your list. That’s awesome. Now comes the part that trips a lot of EDUpreneurs up… What the heck should I offer next? Here’s the truth: your first offer doesn’t need to be fancy. It just needs to be: Simple to deliver Genuinely helpful Aligned with your audience’s next step If your freebie solves a small problem, your paid offer should help them go further, or go faster. A few examples: If your...