Hey Reader,

I've been in the very early stages of a new idea and it's continuously led me to thinking through what I think is a sometimes very difficult question to answer...but also one of the most important questions for any and every EDUpreneur, creator, author, entrepreneur, or business owner.

If I've learned anything in my 20+ years of building businesses, it's that asking better questions almost always leads to creating better content, launching better products, and building better businesses.

When a question keeps popping up, I notice it and I try to lean into it.

So, even though this is not a new question by any means, it's one that I think is important enough to share with you.

The question seems simple: Who is this actually for?

The answer usually is not so simple.

Well, it CAN be simple, because we can usually name a group of people, or many groups of people, we believe whatever "this" is would bring value to.

But the truth is, whatever it is we're creating and/or selling is not for everyone. More so, it's typically not really for all the people we think it's for. Or at least not the first answer we give.

The real answer to this seemingly simple question is more complex, and it deserves a more nuanced discussion.

It's easy to say our EDUpreneur Community is for any educator who creates something outside of their classroom...which is something we have (and still do) say.

But the truth is: That's a bad answer.

>>Continues after this note from our friends at Superhuman AI<<

It's not a bad answer because it's not true. The EDUpreneur Community is absolutely valuable for anyone who falls into that category.

But that's not who it's for.

It's actually for educators who are creating and building businesses.

There's a difference there, and I think it matters.

When I go to write these emails, if I kept it at "any educator who creates something outside of their classroom" I might settle for my newsletters being too broad, too simple, too "1,000 foot view" instead of digging down into what really matters to the people I am trying to serve.

And while yes, I am super happy when an educator who has a podcast and no intention of ever monetizing it or anything else gets value from my content...what I'm truly hoping for is that an educator who is trying to build a business gets value from it.

Both can be true, but the second is what needs to drive my content creation, product offerings, and the decisions of where to spend my time and energy.

We need to focus our time and energy on creating and building for the specific person we're trying to serve.

If I'm being honest, though, "educators who are creating and building businesses" is still not quite clear enough.

I think I need to drill down further. Where in their journey are these educators who are creating and building businesses? What problem(s) are they facing? What's slowing them down or preventing them from growth? Are they in the launch phase or already building?

These are all questions I am going to continue to dig into as I keep working on that clarity for myself, this newsletter, and our community.

I encourage you to dig in and find those same questions for yourself and your business.

The more clear you are on who exactly you're trying to serve, the easier creating content becomes, the easier creating products becomes, and the easier every decision becomes.

What do you think? Hit 'reply' and let me know your thoughts on this.

~ Jeff I appreciate you. Jeff Gargas COO / Co-Founder, Teach Better Team ​​​​​ P.S. When you're ready, here's how I can help: 🤝 Need accountability and 1-on-1 coaching? Let's connect and see if there's a fit. Click here to book a free 30-minute call.​ 💚 Looking for support, collaboration, and exclusive resources? Join the EDUpreneur Community. Click here to join today.​

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