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EDUcreator Club Newsletter

Your offer needs this one thing.

Published about 15 hours ago • 1 min read

Hey Reader,

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Quick question for you...

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If someone asked, “What do you offer?” could you answer clearly…in 2 sentences or less?

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If not, don’t worry. That’s what today's email is for.

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Here’s a simple formula I use (and teach) to write a clear, compelling offer description:

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Fill in the blanks: I help [who] with [what], so they can [what they get/why it matters].

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Let’s say you’re offering a 60-minute virtual workshop on student engagement. You could say:

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I help middle school teachers reignite student engagement without relying on behavior charts, so their classroom runs smoother and kids actually enjoy learning again.

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That’s clear. It’s specific. And it tells people why they should care.

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Ok, your turn. Here’s a 3-step process to write your offer:

  1. Who’s it for? (be specific!)
  2. What result or transformation does it deliver?
  3. Why is that valuable? What does it unlock for them?

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Then put it all together in one or two sentences. If you can say it simply, they’re more likely to buy it.

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Next week, we’ll talk about how to actually get people to see your offer and say yes — even if you’re just starting out and don’t have a big audience.

I appreciate you.

~ Jeff

I appreciate you.

Jeff Gargas

COO / Co-Founder, Teach Better Team

P.S. When you're ready, here's how I can help:

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Did you get to here?

I wanted to test something out this week. If you've read down to here and notice that a few things are missing, I'd love to know.

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Hit 'reply' and let me know what part you wish would have been here:

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EDUcreator Club Newsletter

by Jeff Gargas & The Teach Better Team

Helping educators create and grow brands to promote a product or idea they want to share with others to better education. Tips, tricks, and resources for educators creating content and/or launching side hustles to share their passions.

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