Hey Reader,

As we get closer to the new year, it’s the perfect time to reset, refocus, and gearing up for what’s to come over the next 12 months.

Because I know the Holiday season is busy, I want to keep this short and sweet. So here are 3 things to keep your 2025 planning simple, but effective.

1. Reflect on Wins and Lessons​
Note: I said "lessons" not "losses."

Take a few minutes to write down what went well this year. Celebrate those wins (big and small). Then, write down the lessons you’ve learned. Reflect on those and use them to guide the next step.

2. Set One Big Goal​
What’s the one thing that could make the biggest impact on your side hustle or business this coming year? Whether it’s launching a new product, building your audience, or finally setting up that email funnel, make it your focus.

Too often we try to do all the things all at once. Sometimes getting focus on just 1-2 things is the key to hitting our goals.

3. Plan for Consistency​
Success isn’t about doing everything, all the time, every day. It’s about showing up consistently. Choose one platform, one strategy, or one habit you’ll commit to in 2025—and stick with it.

I hope this helps. Hit 'reply' and let me know what you're committing to in 2025.

- Jeff

🎧 What I'm listening to:

• ​The Strategy Hour Podcast: My plans and Predictions for 2025.​

⚡️Things to Check Out

🚀 Twitter Co-Founder Launches New Social App

• Twitter co-founder Ev Williams is launching a new app called Mozi.
• The primary value proposition of Mozi is simple: It lets you know when you’re going to be in the same place (city or event) as someone you know.
• The goal of the app is straightforward as well: to connect more often—and in person—with the people you care about.
• 👉 Read the article here.​

👀 22 Pop Culture Moments That Blew Up on Social Media in 2024

• From Beyoncé going country to Reddit going public, social media had no shortage of events to talk about (and meme about, for that matter).
• 👉 See all 22 moments.​

✅ 22 SEO Predictions for 2025

• The introduction of AIO and the uncertainty of Google organic traffic has accelerated the move towards SEO becoming “marketing.”
• To make this transition, everything that you were doing in SEO needs to be reconsidered.
• 22 SEO Experts Offer Their Predictions For 2025.
• 👉 See all the predictions here.​

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💡CONTENT CREATION IDEA

3 Things I Wish I Knew When I Started

Think back to when you first started this journey. Share three things you've learned since starting. Each point can become a piece of content:

1. A common misconception you had and how you overcame it.
2. A tool or strategy that has made your work easier.
3. A piece of advice you'd give your past self or others starting out.

This process not only gives you some valuable content ideas, but it's also a nice reflection exercise.

ENJOYING THIS NEWSLETTER?

What parts of this newsletter do you get the most value out of? ​
(click the answer that best fits)

• ​The stories and ideas you share in each.​
• ​What you're listening to.​
• ​Things to Check Out​
• ​Content Creation Ideas​

Thanks!

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