Hey Reader,
Back in December, I shared that I had been holding on to a SWOT Analysis Workbook for more than 6 months without sharing it out.
I was waiting for it to be "perfect" or "ready."
The truth is, it's likely never going to be perfect...but it can be ready.
So I shared it with you and got some really great feedback.
I've made some adjustments from that feedback, and wanted to share it again today.
Why? Well, because what I would typically do is receive that feedback and spend another 6 months trying to "fix it" and make it "perfect." So instead of doing what I normally do, I'm trying the whole "practice what you preach" thing, and just putting it right back out there for more feedback.
We often fear feedback because we receive it as criticism. We worry about what people will say, how they will tear it apart, and how we'll feel about it.
But that feedback is crucial to improving and being better for those we serve.
So, here we go.
I'd really love your feedback on this free SWOT Analysis Worksheet.
A SWOT Analysis is an exercise meant to help you overcome challenges, identify opportunities for growth, maximize your efforts, and protect your business from potential threats. This PDF download is a simple guide and worksheet to help you assess the 4 factors and how they impact your business or side hustle.
I've found that working through a SWOT analysis is a simple, but powerful way for you to ask questions that we don't always think to ask ourselves. In my experience, it has led to some really valuable conversations and adjustments. I hope you find the same value.
I'm including a link to the worksheet below. I'd be curious to know your thoughts on it.
- Is it something you would have given me your name and email for?
- Is it valuable to you at all? Why or why not?
- Is it clear on how to use it?
- Doe it just suck?
- What changes would make it better?
Could you do me a huge favor and hit 'reply' and let me know what you think? Thanks in advance for the feedback!
Here's the link to download the SWOT Analysis Guide & Worksheet.
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I hope this helps
~ Jeff
*Keep scrolling for I’m listening to, links to check out, and a content creation idea!
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I appreciate you.
Jeff Gargas
COO / Co-Founder, Teach Better Team
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P.S. When you're ready, here's how I can help:
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🎧 What I'm listening to:
⚡️Things to Check Out
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- AI-first marketing isn't just about using AI tools; it's a complete mindset shift in how you approach your marketing efforts.
- This transformation requires completely shifting your thinking when deciding how and where you are incorporating AI.
- 👉 Watch the video here.
✅ The Fear-Avoidance Model: Why Buyers Freeze at "Buy Now"
- Even savvy buyers with compelling products freeze at checkout buttons after one bad purchase experience.
- Research shows fear of pain creates stronger avoidance than actual pain itself.
- One company breaks this psychological loop with $1 trials instead of free ones - customers cross the payment barrier while risking almost nothing, then sunk cost bias drives engagement.
- 👉 Read more here.
🤔 Why Millennials and Gen Z Trust Brands That Boomers and Gen X Just Don't
- Gen Z and millennials are more likely to trust digital brands like YouTube, PayPal, and Amazon compared to Gen X and boomers, according to a new study from business intelligence firm Morning Consult released with ADWEEK.
- The research identified a few other notable winners among millennials that weren’t as widely loved by adults: Bitcoin, TikTok, and Red Bull.Why aren’t digital brands as beloved by older generations? “Older generations have had more time with brands,” Jeff Cartwright, Morning Consult's chief growth officer, told Robert Klara.
- Why aren’t digital brands as beloved by older generations? “Older generations have had more time with brands,” Jeff Cartwright, Morning Consult's chief growth officer, told Robert Klara.
- 👉 Read the article here.
💡CONTENT CREATION IDEA
Document A Behind-The-Scenes Decision
Here’s a go-to content idea when you’re stuck: Document a behind-the-scenes decision.
What's a decision you made recently? Your email marketing platform, your course software, your pricing?
Whatever it is, share what you chose, how you approached the decision, and why you made the choice you did.
People love getting a peek behind the curtain. It builds trust and gives them something valuable to walk away with.
Happy creating!
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