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Helping educators create and grow brands to promote a product or idea they want to share with others to better education. Tips, tricks, and resources for educators creating content and/or launching side hustles to share their passions.
Hey Reader, Most entrepreneurs I know have a lot of ideas. Like...a LOT. And yes, by "most entrepreneurs I know" I most certainly mean me included. The reality is, we all have a lot of ideas. Otherwise, we'd likely not being doing what we do. You probably have your ideas in something like a Google Doc, a notes app, a Trello board, or in a physical notebook somewhere. We all have our place (or places) we put all those ideas. And that space is likely filled with course ideas, lead magnet ides,...
Hey Reader, I recently came across an idea called The Coffee Shop Test. The original idea, from what I can find, comes from Lawrence Bernstein in a post on LinkedIn. I'll link it below. His post was about public speaking, but as I was reading it, I couldn't stop thinking about how perfectly it applies to building a business. So, I want you to imagine something. You're sitting at a coffee shop with an old friend you haven't seen in a few years. You're catching up and eventually they ask: "So,...
Hey Reader, Last week, I talked about how the question of "who is this actually for" is continuing to pop up for me as I work on a new project. While I"m still working through exactly who that project is for, I wanted to build on it a little...with another question that keeps popping up. This is another one that can seem simple and easy to answer, but is often answered incorrectly by the majority of us. Well, maybe "incorrectly" isn't the most accurate word. It's more like "not as accurate as...