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Helping educators create and grow brands to promote a product or idea they want to share with others to better education. Tips, tricks, and resources for educators creating content and/or launching side hustles to share their passions.
Hey Reader, Over the last several weeks, I've been sharing my HARMONY framework with you, which I believe can help us determine if the business we're building actually fits into the life we want to live. Here's where we're at so far: H = Happiness: What gives me energy? A = Alignment: Does this fit my life? R = Revenue: What does this need to produce? M = Metrics: How will I know I'm getting there? And today, we move to O = Optimization: What can I change to get there more effectively? Notice...
Hey Reader, There are a lot of metrics we can track within our businesses. Followers, subscribers, likes, shares, opens, clicks, ROI, ROAS, downloads, plays, purchases, abandoned carts, unsubscribes, etc, etc, etc... But, we're working through the HARMONY framework right now, and HARMONY is focused on building a business that gives us the life we want. So the metrics I want you to figure out this week are the core metrics that will help you monitor whether the business you're building is...
Hey Reader, We've spent the last few weeks talking about HARMONY, the framework I've been developing to help us ask and answer the question, "Does the business I'm building actually fit into the life I want to live?" We've talked about Happiness. We've talked about Alignment. Today I want to talk about something that can make some people a little uncomfortable. I want to talk about money. More specifically, I want to talk about the R in HARMONY: Revenue. I think there's a strange thing that...