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Helping educators create and grow brands to promote a product or idea they want to share with others to better education. Tips, tricks, and resources for educators creating content and/or launching side hustles to share their passions.
Hey Reader, You’ve got something built. Amazing. Now what? Let’s launch it without overthinking or overcomplicating. Here’s a simple 3-step launch plan that works: Step 1: Tell the people who already trust you No ads. No affiliates. No funnels. Just talk to your current audience. Start with: Your email list Your social media following Your community or DMs Example: “Just launched something new I’m really proud of—made to help [your audience] with [their problem]. If that’s you, check it out.”...
Hey Reader, Your first digital product doesn’t need a funnel, automations, or a 47-step launch plan. You just need a solid product and a simple way to deliver it. Here’s how to build it without overbuilding: Pick the simplest format Choose what’s easiest for you to create and easiest for them to use. PDF? Great. Google Doc? Perfect. Loom video? Go for it. Notion template? Cool. Don’t overcomplicate this. Your goal is to help them solve a problem—not impress them with your tech skills. Use...
Hey Reader, In our EDUpreneur Mastermind last week, we chatted a bit about SEO (Search Engine Optimization) in today’s world, with AI continuing to take over. So I wanted to share an analogy that might help make this typically confusing topic make a little more sense. (we’ll see how I do) The reality is, how we’ve always approached SEO in the past doesn’t work (or at least not as well) as it used to. We need to think about it differently now. The problem is, SEO has always been confusing,...