Hey Reader,

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You finally launched your thing.

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You hit publish, posted the link, maybe even sent an email or two. That's awesome.

(and I'm proud of you, btw)

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But then…crickets...

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No sales. No DMs. Not even a “Hey, this is cool.”

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Ouch.

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Don't worry, I’ve been there. More than once. (Actually, more than twice, three times, etc)

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Here’s what I want you to know:

A slow launch doesn’t mean you failed. It just means you have data now.

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No one buying your offer doesn’t mean your idea is bad. It just means you’ve got something to learn, and that's a good thing.

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So, how do we learn from it?

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I would start by asking a few questions and giving yourself honest, critical answers.

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Here are a few questions to ask yourself after a quiet launch:

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Did enough people even see it?​
The reality is, even the best offers will bomb if it doesn't get in front of enough people. So, is your offer bad, or did you just not get enough people to see it and have a chance to buy?

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If you have a smaller email list, not much of a following on social media, etc, there's a good chance even the best offers will struggle. That's okay. You just need to focus on building your audience, and getting in front of more eyes.

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Was your offer clear?​
If someone landed on your sales page, would they instantly know:

• What you're offering
• Who it’s for
• What problem it solves
• How to take action (purchase)
  

If the answer to any of those is 'no' then, you need to focus on clarifying your messaging.

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Take a look at your sales page, your emails, your posts, etc. Challenge yourself to get ridiculously clear about what it is you're offering, who should buy it, and WHY they should pay you money for it.

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Did you connect it to a real problem?​
Offers don’t sell because they’re clever. They sell because they solve a problem. That problem can vary widely depending on your audience, their challenges, what they're looking for, and what you're offering.

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Whatever it is, though, needs to be real. You need to solve real problems that real people have. Too often we focus on problems we THINK people have, and we create and try to sell things we THINK people need.

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You need to KNOW your offer is valuable. So go talk to your audience, ask them what they need, and make sure your offer provides them with real value, solving a real problem.

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Then go back to that clarity from above, and make sure your messaging clearly tells them what problem you solve.

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Did you talk about it enough?​
Most EDUpreneirs promote something once or twice, then disappear. We do this because we don't like "selling." I get it.

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But the reality is, one or two emails and a few posts on social media, just isn't enough. There is so much content out there. People are absolutely bombarded, daily, with so many things competing for their attention.

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You need to make sure you share your offer enough times, and in enough places, that the right people will see it and have the opportunity to buy.

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I'm not saying you can't post TOO much...but the reality is, the number we need to hit in order to hit "too many posts" is way higher than we think. So keep talking about it. Keep sharing it. Keep giving people the chance to see it, understand it, and buy it.

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Here’s the good news:

You made a thing. You put it out into the world.

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That's freaking awesome. You're already further than most people get.

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Now it’s time to reflect, revise, and relaunch.

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If you want help figuring out what’s actually not working, just hit 'reply' and let me know. Tell me what you launched, how it went, etc, and I’ll shoot your some thoughts.

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~ Jeff I appreciate you. Jeff Gargas COO / Co-Founder, Teach Better Team ​​​​​ P.S. When you're ready, here's how I can help: 🤝 Need accountability and 1-on-1 coaching? Let's connect and see if there's a fit. Click here to book a free 30-minute call.​ 💚 Looking for support, collaboration, and exclusive resources? Join the EDUcreator Club+ Community. Click here to join today.​

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Did you get to here?

I wanted to test something out this week. If you've read down to here and notice that a few things are missing, I'd love to know.

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Hit 'reply' and let me know what part you wish would have been here:

• What I'm Listening To
• Things to Check Out
• Content Creation Idea

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