Hey Reader,

Instagram. LinkedIn. Facebook. TikTok. Pinterest. Substack. Your newsletter. Your blog. Threads. And whatever new platform just launched while I was typing out that list.

Some times it can feel like we're supposed to be everywhere. That if we want to succeed, we need to be everywhere.

And everywhere you look, there are voices telling you to be everywhere.

"You NEED to be on LinkedIn."

"Substack is where all the attention is at."

"Every business should have a podcast."

"Newsletters are still the best way to reach your audience."

"Communities are where the internet is going."
"TikTok gives you the best chance to go viral."
"YouTube is one of the biggest search engines out there."

"Redo your SEO and website for AI."

It's overwhelming...and exhausting.

If you're reading this, there's a good chance you've done the thing where you read a blog or watch a video or listen to a podcast, and they make a great case for that one platform you're not on.

So then you go get on that platform.

And then the next one...and the one after that.

Before we know it, we're created 10 new tasks we didn't need a week ago.

You likely don't have time for all that.

In fact, if you're still in a classroom or school, you definitely do not have time for all that.

Good news! You don't need to do all that. You don't need to be everywhere.

In fact, trying to be everywhere typically ends up hurting you more than it helps. Because instead of showing up with any consistency anywhere, we spread ourselves thin, burn ourselves out, and show up less and less everywhere.

You're only getting 1 post out on Instagram each week, you haven't uploaded a video to YouTube in 4 weeks, your last blog was months ago, and that new TikTok account is sitting at 5 followers and 10 views on your first (and only) video.

If we can't be everywhere, what should we do?

Just be somewhere.

Anywhere.

Consistently.

Pick one place you believe you can bring value to your audience, and show up there as consistently as you can.

Maybe that's your newsletter, or your podcast, or Instagram, or YouTube.

There isn't one right answer. Just the right answer for you.

Pick your one place. Provide value. Build connections. Figure out what works. Give it time to grow.

I hope this helps.

~ Jeff I appreciate you. Jeff Gargas COO / Co-Founder, Teach Better Team ​​​​​ P.S. When you're ready, here's how I can help: 🤝 Need accountability and 1-on-1 coaching? Let's connect and see if there's a fit. Click here to book a free 30-minute call.​ 💚 Looking for support, collaboration, and exclusive resources? Join the EDUpreneur Community. Click here to join today.​

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