Hey Reader,
A few weeks ago, I told you I had gotten to the point where I was letting AI write way too much for me. So much so, that I essentially removed my thinking from the whole process.
I outsourced my thoughts, my observations, my perspective...my voice.
So, I think I'm hyper aware of this now, because I feel like I'm seeing it all over. I can spot an AI-written post from a mile away.
That's what happened yesterday.
I was checking in on Instagram and a post came through my feed that hit me right in the gut.
It was clearly AI. Like...clearly.
But, it was from one of the most brilliant and talented speakers I have ever met.
I couldn't place the feeling until today.
"Wait…I come to you for your mind, your perspective, your words, your voice. And you're using AI to speak for you?"
It was such a weird moment for me. On one hand, I totally get it. I mean, I literally did the same thing. So I completely understand using AI to save time.
But on the other hand, I would never put myself anywhere near this person when it comes to their talent for speaking. So for them to use AI instead of their own words? It was baffling.
You need to understand, when this person speaks, it is just an onslaught of brilliant one-liners and memorable quotes. You can't take notes fast enough.
So to see that the words they were choosing to put out there were no longer theirs...it was honestly scary...and sad.
I want to be clear here: AI is a powerful tool. A useful tool. It can improve your efficiency, save you time, help you get past a creative block. There is nothing wrong with utilizing the tools we have available.
But when saving time comes at the expense of losing the thing people come to us for...it is no longer efficient. It is no longer useful.
It instead becomes dangerous.
Not in an "AI is going to destroy the world" kind of way. But rather in a "AI is taken away your brilliance" kind of way.
You see, this person's brilliance has never been in their grammar or sentence structure. Or in their ability to put out a bunch of content all the time.
It’s always been the way they see things. The way the interpret the world. And the way they are able to take complex thoughts and ideas and feelings, and make them attainable for others to explore.
So what happens when the people we admire start outsourcing the very thing that made us admire them?
What happens to creativity, observation, perspective, and our unique viewpoints when we trade it for speed?
Most entrepreneurs don't win because they’re really fast at creating content. They don't win because they're always consistent and never miss a day of posting on social media.
They win because they make people feel seen and understood, they have a unique way of explaining things, they notice things most others miss, and they are real and authentic.
AI is powerful. It can increase our output in ways we could only imagine just a few years ago.
But AI also tends to lean toward the averages. It pulls information in from everything that's out there and uses math to find the most likely path.
This is why the more AI-generated content we see out there, the more it all starts to sound the same. The more creators rely on it, the more everyone starts sounding emotionally and structurally similar.
As more and more creative people trade an increase in efficiency for a decrease in creativity, we'll continue to see less and less of the unique awesomeness that made us follow them to begin with.
The ironic part is this: The more AI-generated content continues to flood the internet...the more valuable our authentic perspectives will become.
I'm not going to sit here and tell you not to lean into AI.
I just want you to lean into YOU more.
I hope this helps.
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~ Jeff
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I appreciate you.
Jeff Gargas
COO / Co-Founder, Teach Better Team
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P.S. When you're ready, here's how I can help:
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