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Helping educators create and grow brands to promote a product or idea they want to share with others to better education. Tips, tricks, and resources for educators creating content and/or launching side hustles to share their passions.
Hey Reader, You finally launched your thing. You hit publish, posted the link, maybe even sent an email or two. That's awesome. (and I'm proud of you, btw) But then…crickets... No sales. No DMs. Not even a “Hey, this is cool.” Ouch. Don't worry, I’ve been there. More than once. (Actually, more than twice, three times, etc) Here’s what I want you to know: A slow launch doesn’t mean you failed. It just means you have data now. No one buying your offer doesn’t mean your idea is bad. It just...
Hey Reader, So, you’ve created your first offer. Maybe it’s a coaching call, a downloadable guide, a workshop, or a mini-course. Now comes the part that makes most EDUpreneurs a little nervous: selling it. If you’re like a lot of folks in this community, you’ve probably said something like: “I’m not a salesy person.” “I don’t want to bother people.” “What if no one buys?” Totally normal. I’ve been there, too. But here’s the truth I had to learn (and maybe you do, too): Selling is just helping...
Hey Reader, Quick question for you... If someone asked, “What do you offer?” could you answer clearly…in 2 sentences or less? If not, don’t worry. That’s what today's email is for. Here’s a simple formula I use (and teach) to write a clear, compelling offer description: Fill in the blanks: I help [who] with [what], so they can [what they get/why it matters]. Let’s say you’re offering a 60-minute virtual workshop on student engagement. You could say: I help middle school teachers reignite...