Helping educators create and grow brands to promote a product or idea they want to share with others to better education. Tips, tricks, and resources for educators creating content and/or launching side hustles to share their passions.
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🚀 Boost your reach with this strategy
Published about 2 months ago • 4 min read
Hey Reader,
Don't worry, you're not crazy. I sent this email a day early. Tomorrow is Thanksgiving here in the United States, so I'll be taking the day off. And if you celebrate, I wanted to make sure to get this week's newsletter to you before you get into the Holiday.
With that said, if your celebrate: Happy Thanksgiving! 🦃
Ok, now on to the newsletter...
Have you considered being a guest on a podcast? Or a bunch of podcasts?
If you’re looking for a way to grow your side hustle, guest podcasting might be the secret weapon you’ve been missing. It’s an awesome way to reach new audiences, share your expertise, and build credibility—all while letting someone else do the majority of the work!
Here’s why guest podcasting works:
Reach a New Audience: Podcasts have dedicated listeners. When you guest on someone’s show, you get in front of their audience and bring fresh eyes to your brand.
The Trust is Built In: Listeners of a show typically have a good level of trust that the host will only bring them quality content. So if you're on the show, it's assumed that you must know what you're talking about. So the trust they have with the host, starts you off with a higher level of trust before you even start.
Position Yourself as an Expert: Sharing your story and insights builds trust and authority with a new audience. People are more likely to follow you, check out your offerings, and join your email list.
It’s Less Work for You: You don’t need to start your own podcast (unless you want to!). By being a guest on other podcasts, you get all the exposure without having to worry about the logistics of running a show.
If you’ve been thinking about ways to expand your reach, guest podcasting is an easy and effective strategy to get your name out there. Find shows that align with your niche, reach out to the hosts, and share your value.
Hit 'reply' and let me know, are you considering guest podcasting?
- Jeff
P.S. I've been fortunate to be a guest on dozens of podcasts over the years, and one of the places I get the most invites is from being a member of PodcastGuests.com. Essentially, you get listed on their site and in their weekly emails for thousands of podcasters to find and book you. You can join for $15/month or go premium for $33.25/month. Click here to check it out. (Yes, this is an affiliate link. We may be compensated from any purchases you make.)
❌ Google Continues to Crack Down On and Punish "Parasite SEO" Content
Google is tightening its rules against “parasite SEO” content, or articles and pages that often have little to do with the site’s focus but that exploit the website’s Google ranking.
An example of parasite SEO content is a news blog that publishes online shopping coupon codes in a hidden part of its website or an educational site publishing unrelated affiliate marketing content.
Site reputation abuse takes many forms, and more than a few publishers have had to explain to the public why there’s spammy garbage on their otherwise reputable sites; a common defense has been that they themselves didn’t produce it.
The EDUcreator Club+ Membership gives you access to a community of educators who create content, products, and services to help others increase their impact. The EDUcreator Club+ Membership was built to provide a space for learning, growing, and supporting each other.
Creating & building can get lonely sometimes. Don't do it alone.
What's included:
Private Community: An active community with hundreds of posts and conversations where educators come together to request feedback, collaborate on new ideas, and support each other as we all work to create and share content that provides value to others.
Exclusive Events: Join exclusive events, designed to provide you with relevant information and access to world-class content creators and creator economy experts.
Curated Content & Resources: We're curating the best tools, resources, and opportunities related to creating valuable content. Inside, you'll find community challenges, self-paced courses, discounted resources, and more, all easily accessible to you!
The EDUcreator Club Newsletter is made possible by our awesome partners. Please consider supporting them. Note: While we may receive a small affiliate fee for any purchases made via the below link, we will never recommend a product, service, or brand we do not believe in.
💡CONTENT CREATION IDEA
Before & After Stories
Considering sharing “before and after” transformations related to your niche.
This could be your own journey (e.g., “Before I started my side hustle, I felt stuck, but now I feel empowered”) or the transformation you've helped someone else achieve (e.g., “Here’s how one teacher went from overwhelmed to organized using this productivity system”).
This type of content is powerful because it’s relatable, inspiring, and shows tangible results.
It also gives your audience hope and motivation, reinforcing that change is possible with the right tools or mindset.
Pairing this with visuals (photos, charts, or graphics) can make the impact even stronger!
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Helping educators create and grow brands to promote a product or idea they want to share with others to better education. Tips, tricks, and resources for educators creating content and/or launching side hustles to share their passions.
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