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EDUcreator Club Newsletter

Building Your List? Keep These Things in Mind

Published about 2 months ago • 3 min read

Hey Reader,

Let’s be real for a second: if you’re serious about turning your side hustle into something sustainable, building your email list isn’t optional, it’s foundational.

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I know I’ve said this before (probably more than once), but here I am saying it again… because it’s that important.

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Social media is great for discovery and engagement, but it’s borrowed land. Your followers? Not really yours. But your email list? That’s your house. You make the rules. And when you show up consistently with value in their inbox, magic happens.

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So whether you’re starting from scratch, or already seeing some growth, here are a few things to keep in mind.

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Create a lead magnet people actually want

Offer something your audience needs, not just what you feel like creating. Think: a checklist, a mini-guide, a swipe file, or even a quick-start video. Solve one specific problem. Keep it simple and actionable.

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Make it stupid easy to sign up

Don’t bury your sign-up form six clicks deep. Put it front and center on your homepage, in your link-in-bio, and at the end of every piece of content. Ask for the bare minimum (name + email) and keep the call-to-action clear.

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Talk about it…often

Mention your list regularly on social media, in videos, even in your podcast if you have one. People won’t join if they don’t know it exists. And they definitely won’t join if they don’t know what’s in it for them...so tell them!

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Be worth subscribing to

If you want to keep people around, show up. Be consistent. Deliver real value. Make it fun. Your list isn’t just a number, it’s a community of people who said, “Yeah, I want to hear more from you.” Honor that.

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Building your list doesn’t have to be complicated. But it does require a little intention, a little courage, and a whole lot of follow-through.

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I hope this helps.

~ Jeff

I appreciate you.

Jeff Gargas

COO / Co-Founder, Teach Better Team

P.S. When you're ready, here's how I can help:

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🎧 What I'm listening to:

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⚡️Things to Check Out

✅ 25 Email Marketing Best Practices

  • Whether you create for an audience of 100 or 100,000, the only way to succeed is to find a way to connect with them.
  • You have a message, a why you’re trying to share with the world.
  • You want to personally build a relationship with your subscribers.
  • You want to teach on topics that matter to them.
  • And you want to build a lasting impact with the content you create.
  • The best way to do that, even after fifty years, is email.
  • 👉 Read the article here.​

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🤔 Unhinged marketing has gone mainstream, but consumers crave honesty

  • Brands everywhere are breaking away from overly polished, conventional posts, making seemingly “authentic”—and certainly chaotic—content the crux of their strategy.
  • But when everyone’s unhinged, no one really is.
  • Adopting an unhinged marketing strategy in hopes it will make your brand stand out, or even go viral, is likely to backfire.
  • 👉 Read the story here.​

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🎙️ 90+ Podcast Interview Questions to Ask [2025]

  • Ideas on how to prep and be ready for hosting a great interview.
  • From the team over at Buzzsrpout.
  • 👉 Get the list here​

💡CONTENT CREATION IDEA

Idea: Show the Behind-the-Scenes

People love seeing "how the sausage is made."

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Whether you’re building a course, designing a resource, planning a workshop, or testing a new tool, share part (or all) of the process.

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It doesn’t have to be polished. In fact, the messier the better. Snap a photo of your sticky notes. Record a quick “thinking out loud” voice memo. Share your screen mid-draft.

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Behind-the-scenes content builds connection and trust, and it’s usually way easier to create because you’re already doing the work. Just hit record or snap the pic while you’re doing it.

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Happy creating!

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EDUcreator Club Newsletter

by Jeff Gargas & The Teach Better Team

Helping educators create and grow brands to promote a product or idea they want to share with others to better education. Tips, tricks, and resources for educators creating content and/or launching side hustles to share their passions.

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