Let’s build your first (or next) lead magnet.

Published about 1 month ago • 2 min read

Hey Reader,

Let’s talk about lead magnets.

If you’re building an email list (and you should be), a lead magnet is one of the quickest and easiest ways to grow it.

But here’s the mistake I see all the time: People try to make it too big, too polished, too complex, or too vague.

So let’s keep it simple.

A great lead magnet is just:

A free resource
That solves a specific problem
For a specific kind of person

That’s it.

You don’t need a 20-page eBook or a 5-part video course. You need one quick win for your audience.

Think about the people you're trying to serve:

What question do they ask you (or themselves) all the time?
What’s something you’ve already created (or can created quickly and easily) that can help them solve, or begin solving, the problem that triggers that question?

That’s your lead magnet idea.

Some quick examples:

A checklist for organizing your week.
A script for pitching your first PD workshop.
A template for creating engaging classroom activities.
A one-pager of your favorite free tech tools.

Here’s your action step for today:

Come up with 1–3 lead magnet ideas that feel aligned with your brand and your people.

You don’t have to build it yet. We'll get to that next week. Right now, I just want you to focus on choosing a clear and helpful idea you can run with.

So...are you in?

I hope this helps.

~ Jeff

I appreciate you.

Jeff Gargas

COO / Co-Founder, Teach Better Team

P.S. When you're ready, here's how I can help:

🤝 Need accountability and 1-on-1 coaching? Let's connect and see if there's a fit. Click here to book a free 30-minute call.
💚 Looking for support, collaboration, and exclusive resources? Join the EDUcreator Club+ Community. Click here to join today.

Did you get to here?

I wanted to test something out this week. If you've read down to here and notice that a few things are missing, I'd love to know.

Hit 'reply' and let me know what part you wish would have been here:

What I'm Listening To
Things to Check Out
Content Creation Idea

2250 Lynnwood Drive, Stow, OH 44224
Unsubscribe · Preferences

Read more from EDUcreator Club Newsletter

The Launch Checklist (watch this first)

Hey Reader, Starting a business can feel overwhelming. Do you need a website? A logo? What about an email list? Legal paperwork? Or should you just start creating? I get it. There’s so much noise out there about “what you must do first.” That’s why I made this video as a simple, 11-step guide to help you move from idea to action without getting stuck in the weeds. In this video, I walk you through each step so you can see the full picture, from finding your sweet spot all the way to nurturing...

4 days ago • 1 min read

Step 5: What to Send After They Opt In

Hey Reader, So someone downloads your lead magnet. Nice! Now what? You could just say thanks, deliver the resource, and disappear for a few weeks…Or, you could keep the momentum going, build a relationship, and guide them toward your next offer or opportunity. Let’s go with the second option. Here's how to do it. Start with a short welcome sequenceThis can be 3–5 emails sent over a few days after someone joins your list via downloading your lead magnet. The goal with this sequence is to: Help...

7 days ago • 3 min read

Step 4: Deliver It (Automatically)

Hey Reader, So your lead magnet is done. That's awesome. Nice work! Now let’s make sure it actually gets to people when they sign up for it. This is where automation saves you time and keeps things running smoothly behind the scenes. Here’s what to do next: 1. Set up a delivery emailIn your email platform (Kit, Flodesk, Mailchimp, MailerLite, etc.), create a simple email that delivers your lead magnet. Keep it short and friendly. Something like: Hey [First Name], Here’s the...

14 days ago • 2 min read