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Helping educators create and grow brands to promote a product or idea they want to share with others to better education. Tips, tricks, and resources for educators creating content and/or launching side hustles to share their passions.
Hey Reader, You’ve got your topic. You’ve picked your format. Now it’s time to make the thing. (If you're not sure what I'm talking about, check last week's email and come back) This is the part where a lot of people get stuck. They think it has to be perfect. Fancy. Professionally designed. Like it belongs in a museum. It doesn’t. Your lead magnet just needs to solve a real problem in a clear, helpful way. That’s it. Here’s how to create yours without spiraling... Step 1: Write a rough...
Hey Reader, Last week, we talked about generating some ideas for you next (or first) lead magnet. Now, let’s talk about format. Once you’ve picked a topic that speaks directly to your audience’s needs, it’s time to choose the best way to deliver it. And no, you don’t need to write a full ebook or create a high-end video series. Your lead magnet just needs to be: Easy to consume Immediately valuable Aligned with your offer Here are a few formats that work great... 1. Checklist Perfect for...
Hey Reader, Most new entrepreneurs I meet with say that a big challenge is simply not knowing “all the things” they need to be thinking about, outside of their product, service, or creative work. If you're building something, big or small, that involves selling anything, here are a couple of those “things” you should be thinking about. Protecting yourself legally. If you’re making money, make sure you are properly structured to protect your personal assets. The worst time to figure this out...