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Helping educators create and grow brands to promote a product or idea they want to share with others to better education. Tips, tricks, and resources for educators creating content and/or launching side hustles to share their passions.
Hey Reader, So someone downloads your lead magnet. Nice! Now what? You could just say thanks, deliver the resource, and disappear for a few weeks…Or, you could keep the momentum going, build a relationship, and guide them toward your next offer or opportunity. Let’s go with the second option. Here's how to do it. Start with a short welcome sequenceThis can be 3–5 emails sent over a few days after someone joins your list via downloading your lead magnet. The goal with this sequence is to: Help...
Hey Reader, I know I usually email you on Thursdays, but I wanted to shoot you a special bonus email this week, to share some takeaways from an event I spoke at last weekend. Last weekend, I was fortunate to get to speak at CEX in Cleveland, which is a 3-day conference for content creators who are entrepreneurs (content entrepreneurs). As a speaker, I got to join a 4-hour mastermind workshop with the growth team at Mighty Networks, network with some incredibly talented entrepreneurs, and...
Hey Reader, You’ve got your topic. You’ve picked your format. Now it’s time to make the thing. (If you're not sure what I'm talking about, check last week's email and come back) This is the part where a lot of people get stuck. They think it has to be perfect. Fancy. Professionally designed. Like it belongs in a museum. It doesn’t. Your lead magnet just needs to solve a real problem in a clear, helpful way. That’s it. Here’s how to create yours without spiraling... Step 1: Write a rough...