Hey Reader,

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So someone downloads your lead magnet. Nice!

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Now what?

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You could just say thanks, deliver the resource, and disappear for a few weeks…
Or, you could keep the momentum going, build a relationship, and guide them toward your next offer or opportunity.

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Let’s go with the second option. Here's how to do it.

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Start with a short welcome sequence​
This can be 3–5 emails sent over a few days after someone joins your list via downloading your lead magnet.

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The goal with this sequence is to:

• Help them get to know you.
• Reinforce the value you bring, and the value they got from the lead magnet.
• Set expectations for future emails - How often you send, what kind of info you share, etc.
• Invite them to take a next step. This could be downloading another lead magnet, replying to the email with an answer to a question, or even buying (or taking a step closer to buying) whatever your offer is.

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A simple welcome sequence might look like this:

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Email 1: Deliver the lead magnet

• Friendly, short, helpful. (We already covered this in Email 4.)
• Send immediately after they opt-in. It's primary focus is getting them the lead magnet.

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Email 2: Who you are + why you do this work

• Share a little of your story. Keep it human and real. This builds connection fast.
• Send 1 day after the lead magnet delivery.

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Email 3: What they can expect from your emails

• How often will you email them? What kind of content will you share? Let them know.
• Send this 1-2 days after email 2.

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Email 4: Share a quick win

• Send a valuable tip, a helpful resource, or a story that connects with their challenges.
• Prove you're worth staying subscribed to.
• Send 1-2 days after email 3.

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Email 5: Invite them to a next step

• This could be a paid product or service, a free call, a video, or another great piece of content.
• Just keep the CTA simple and relevant.
• Send 1-2 days after email 4

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Even if you’re not ready to build out the entire welcome sequence yet, just set one follow-up email to send after the lead magnet delivery email. Even one email can make an impact.

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Keep all your emails conversational. Focus on building trust. And always aim to provide value before asking for anything.

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It's okay to ask for the sale, but you need to build trust first, last, and always.

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That’s it! You can get this lead magnet launched!

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Over the last 5 weeks, we have come up with an idea, decided on a format, created our lead magnet, set it up to deliver automatically, and started to build a welcome sequence.

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Put it all together and get it out there!

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Remember, you're lead magnet isn't just some free thing you give to people...it's the start of a relationship with people.

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Now you’ve got the tools to make that relationship meaningful and strategic.

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Let me know if you want help brainstorming your welcome sequence or next steps.

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You’re doing the work. I see it. Keep going.

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I appreciate you. ~ Jeff I appreciate you. Jeff Gargas COO / Co-Founder, Teach Better Team ​​​​​ P.S. When you're ready, here's how I can help: 🤝 Need accountability and 1-on-1 coaching? Let's connect and see if there's a fit. Click here to book a free 30-minute call.​ 💚 Looking for support, collaboration, and exclusive resources? Join the EDUcreator Club+ Community. Click here to join today.​

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Did you get to here?

I wanted to test something out this week. If you've read down to here and notice that a few things are missing, I'd love to know.

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Hit 'reply' and let me know what part you wish would have been here:

• What I'm Listening To
• Things to Check Out
• Content Creation Idea

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