Here's our tech stack.



Hey Reader,

In another community I am a part of, someone recently asked about everyone’s tech stacks, so I thought maybe sharing ours could bring you some value. So here we go.

First off, in case you’re not familiar with the term “tech stack” let’s define it here:

The term comes from the world of coding and software development. The first definition I found is, “the set of technologies used to develop an application, including programming languages, frameworks, databases, front-end and back-end tools, and APIs.”

When it comes to the world of business, entrepreneurship, and being a creator, a tech stack simply refers to all the tech tools you use to operate. This can include things like your website hosting, website builder, calendar management, social media scheduling apps, etc.

Our tech stack has grown quite a bit, and changed quite a bit, over the past 9 years. We’ve tested a lot of different tools, changed throughout our growth, and have landed on the following.

I am not recommending you use these specific apps, or suggesting you need all of them or the same number of tools. I am sharing in the hopes that if you're currently trying to find the right tool, maybe this will help. Or, you can bookmark this newsletter and come back to it when needed in the future.

I'd love to know what your tech stack looks like as well. Hit 'reply' and let me know.

Teach Better’s Tech Stack

Website(s)

Community / Courses / Marketing / Design

Email Marketing & Sales

  • Email Marketing: ActiveCampaign for our primary Teach Better newsletter and lists.
  • Email Marketing: We use Kit (formerly ConvertKit) for the EDUcreator Club Newsletter. (this newsletter0
  • CRM: HubSpot (Note: ActiveCampaign has a decent CRM, but we love HubSpot and actually like keeping them separate.)
  • Analytics: Google Analytics, SEMrush, Ubersuggest, Metricool

Video & Podcasts

Project Management / Collaboration

  • Project Management + Team Communication: Basecamp
  • Email: Google Workspace
  • Calendar: Google Calendar
  • Calendar Scheduling: Calendly
  • Coaching: Calendly for scheduling + Zoom for meetings. Circle (affiliate link) for mastermind and MBA program management and organization.

Administrative

Hope this helps

- Jeff


🎧 What I'm listening to:


⚡️Things to Check Out

🤖 AI vs. SEO: What does the Future of Search look like?

  • Google’s monopoly in Internet search has seemed invincible – well over 90 percent market share in the western world.
  • ChatGPT Search was launched a few days ago and Perplexity has seen a significant increase in user interest in recent months.
  • What both search engines have in common is that they take a different approach to answering searches than Google’s well-known “10 blue links”. They use the strength of Large Language Models in processing language and formulate information from different sources to form an overall answer.
  • But is this really the future of web search?
  • 👉 Read more here.

❌ TikTok ban faces uncertain future under Trump’s return

  • Trump’s shift on TikTok’s potential ban could impact the app’s future in the U.S., creating uncertainty for advertisers targeting its 170 million American users.
  • President-elect Trump reversed his 2020 stance on banning TikTok, telling supporters to “vote for Trump” if they want to “save TikTok in America.”
  • Trump’s softened stance follows lobbying efforts by ByteDance investor Jeff Yass, marking a significant shift from his previous calls for a complete ban.
  • 👉 Continue reading here.

🤯 I used ChatGPT to rank #1 in Google (in one hour) - VIDEO

  • There's a lot of talk about whether Google likes AI content or not, especially because of their rules on spam.
  • So, the AHrefs team is diving into an experiment where they use ChatGPT to try and rank #1 on Google in less than an hour.
  • They share the whole process, from picking the right keywords to tweaking their content for that top spot on Google.
  • It's all about finding out if small changes can really lead to big wins.
  • Watch the video to see if AI-generated content can really win the top spot on Google's SERP.
  • 👉 Watch the video.

BROUGHT TO YOU BY:

EDUcreator Club+ Community

A Community for Educators Who create

The EDUcreator Club+ Membership gives you access to a community of educators who create content, products, and services to help others increase their impact. The EDUcreator Club+ Membership was built to provide a space for learning, growing, and supporting each other.

Creating & building can get lonely sometimes. Don't do it alone.

What's included:

  • Private Community: An active community with hundreds of posts and conversations where educators come together to request feedback, collaborate on new ideas, and support each other as we all work to create and share content that provides value to others.
  • Exclusive Events: Join exclusive events, designed to provide you with relevant information and access to world-class content creators and creator economy experts.

Curated Content & Resources: We're curating the best tools, resources, and opportunities related to creating valuable content. Inside, you'll find community challenges, self-paced courses, discounted resources, and more, all easily accessible to you!

The EDUcreator Club Newsletter is made possible by our awesome partners. Please consider supporting them. Note: While we may receive a small affiliate fee for any purchases made via the below link, we will never recommend a product, service, or brand we do not believe in.


💡CONTENT CREATION IDEA

"Myth-Busting Mondays (or any day!)"

Pick a common misconception or myth in your niche. Debunk that myth in your content.

For example, you could tackle myths like “You need tons of money to start a side hustle” or “Only tech-savvy people can build an online business.”

This kind of content is engaging because it grabs attention, challenges assumptions, and provides valuable insights. Plus, it positions YOU as knowledgeable and trustworthy, which helps build credibility.

You can make this a recurring series, tackling a new myth each week or month!


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EDUcreator Club Newsletter

Helping educators create and grow brands to promote a product or idea they want to share with others to better education. Tips, tricks, and resources for educators creating content and/or launching side hustles to share their passions.

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