Step 2: Choose the Right Format for Your Lead Magnet

Published 28 days ago • 2 min read

Hey Reader,

Last week, we talked about generating some ideas for you next (or first) lead magnet.

Now, let’s talk about format.

Once you’ve picked a topic that speaks directly to your audience’s needs, it’s time to choose the best way to deliver it.

And no, you don’t need to write a full ebook or create a high-end video series.

Your lead magnet just needs to be:

Easy to consume
Immediately valuable
Aligned with your offer

Here are a few formats that work great...

1. Checklist

Perfect for simplifying a process.
Quick to create, easy to use.
Examples: “5 Steps to Launch Your Podcast” “What to Include on Your About Page”

2. Template

Let your audience skip the blank page.
Examples: Email scripts, lesson plans, content calendars

3. Guide or Ebook

Still short. Still simple. But more explanation than a checklist.
Example: “Beginner’s Guide to Selling Digital Products”

4. Quiz

Make it fun and personalized.
Example: “What Type of Presenter Are You?” with tailored results

5. Swipe File

Share examples or resources you use and love.
People can duplicate them. They're ready to use.
Example: Templates for student engagement activities.

The format isn’t as important as the fit.

Choose one that helps your audience take action or make progress quickly.

No fluff. No overwhelm. Just value.

Next week - We'll get into actually creating your lead magnet.

For now, hit 'reply' and let me know what format are you thinking about using.

I hope this helps.

~ Jeff

I appreciate you.

Jeff Gargas

COO / Co-Founder, Teach Better Team

P.S. When you're ready, here's how I can help:

🤝 Need accountability and 1-on-1 coaching? Let's connect and see if there's a fit. Click here to book a free 30-minute call.
💚 Looking for support, collaboration, and exclusive resources? Join the EDUcreator Club+ Community. Click here to join today.

Did you get to here?

I wanted to test something out this week. If you've read down to here and notice that a few things are missing, I'd love to know.

Hit 'reply' and let me know what part you wish would have been here:

What I'm Listening To
Things to Check Out
Content Creation Idea

2250 Lynnwood Drive, Stow, OH 44224
Unsubscribe · Preferences

Read more from EDUcreator Club Newsletter

The Launch Checklist (watch this first)

Hey Reader, Starting a business can feel overwhelming. Do you need a website? A logo? What about an email list? Legal paperwork? Or should you just start creating? I get it. There’s so much noise out there about “what you must do first.” That’s why I made this video as a simple, 11-step guide to help you move from idea to action without getting stuck in the weeds. In this video, I walk you through each step so you can see the full picture, from finding your sweet spot all the way to nurturing...

4 days ago • 1 min read

Step 5: What to Send After They Opt In

Hey Reader, So someone downloads your lead magnet. Nice! Now what? You could just say thanks, deliver the resource, and disappear for a few weeks…Or, you could keep the momentum going, build a relationship, and guide them toward your next offer or opportunity. Let’s go with the second option. Here's how to do it. Start with a short welcome sequenceThis can be 3–5 emails sent over a few days after someone joins your list via downloading your lead magnet. The goal with this sequence is to: Help...

7 days ago • 3 min read

Step 4: Deliver It (Automatically)

Hey Reader, So your lead magnet is done. That's awesome. Nice work! Now let’s make sure it actually gets to people when they sign up for it. This is where automation saves you time and keeps things running smoothly behind the scenes. Here’s what to do next: 1. Set up a delivery emailIn your email platform (Kit, Flodesk, Mailchimp, MailerLite, etc.), create a simple email that delivers your lead magnet. Keep it short and friendly. Something like: Hey [First Name], Here’s the...

14 days ago • 2 min read