Step 2: Choose the Right Format for Your Lead Magnet

Published 8 days ago • 2 min read

Hey Reader,

Last week, we talked about generating some ideas for you next (or first) lead magnet.

Now, let’s talk about format.

Once you’ve picked a topic that speaks directly to your audience’s needs, it’s time to choose the best way to deliver it.

And no, you don’t need to write a full ebook or create a high-end video series.

Your lead magnet just needs to be:

Easy to consume
Immediately valuable
Aligned with your offer

Here are a few formats that work great...

1. Checklist

Perfect for simplifying a process.
Quick to create, easy to use.
Examples: “5 Steps to Launch Your Podcast” “What to Include on Your About Page”

2. Template

Let your audience skip the blank page.
Examples: Email scripts, lesson plans, content calendars

3. Guide or Ebook

Still short. Still simple. But more explanation than a checklist.
Example: “Beginner’s Guide to Selling Digital Products”

4. Quiz

Make it fun and personalized.
Example: “What Type of Presenter Are You?” with tailored results

5. Swipe File

Share examples or resources you use and love.
People can duplicate them. They're ready to use.
Example: Templates for student engagement activities.

The format isn’t as important as the fit.

Choose one that helps your audience take action or make progress quickly.

No fluff. No overwhelm. Just value.

Next week - We'll get into actually creating your lead magnet.

For now, hit 'reply' and let me know what format are you thinking about using.

I hope this helps.

~ Jeff

I appreciate you.

Jeff Gargas

COO / Co-Founder, Teach Better Team

P.S. When you're ready, here's how I can help:

🤝 Need accountability and 1-on-1 coaching? Let's connect and see if there's a fit. Click here to book a free 30-minute call.
💚 Looking for support, collaboration, and exclusive resources? Join the EDUcreator Club+ Community. Click here to save with special Founder's pricing.

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