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EDUcreator Club Newsletter

Step 2: Choose the Right Format for Your Lead Magnet

Published about 2 months ago • 2 min read

Hey Reader,

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Last week, we talked about generating some ideas for you next (or first) lead magnet.

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Now, let’s talk about format.

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Once you’ve picked a topic that speaks directly to your audience’s needs, it’s time to choose the best way to deliver it.

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And no, you don’t need to write a full ebook or create a high-end video series.

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Your lead magnet just needs to be:

  • Easy to consume
  • Immediately valuable
  • Aligned with your offer

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Here are a few formats that work great...

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1. Checklist

  • Perfect for simplifying a process.
  • Quick to create, easy to use.
  • Examples: “5 Steps to Launch Your Podcast” “What to Include on Your About Page”

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2. Template

  • Let your audience skip the blank page.
  • Examples: Email scripts, lesson plans, content calendars

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3. Guide or Ebook

  • Still short. Still simple. But more explanation than a checklist.
  • Example: “Beginner’s Guide to Selling Digital Products”

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4. Quiz

  • Make it fun and personalized.
  • Example: “What Type of Presenter Are You?” with tailored results

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5. Swipe File

  • Share examples or resources you use and love.
  • People can duplicate them. They're ready to use.
  • Example: Templates for student engagement activities.

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The format isn’t as important as the fit.

Choose one that helps your audience take action or make progress quickly.

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No fluff. No overwhelm. Just value.

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Next week - We'll get into actually creating your lead magnet.

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For now, hit 'reply' and let me know what format are you thinking about using.

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I appreciate you.

~ Jeff

I appreciate you.

Jeff Gargas

COO / Co-Founder, Teach Better Team

P.S. When you're ready, here's how I can help:

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Did you get to here?

I wanted to test something out this week. If you've read down to here and notice that a few things are missing, I'd love to know.

​

Hit 'reply' and let me know what part you wish would have been here:

  • What I'm Listening To
  • Things to Check Out
  • Content Creation Idea

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EDUcreator Club Newsletter

by Jeff Gargas & The Teach Better Team

Helping educators create and grow brands to promote a product or idea they want to share with others to better education. Tips, tricks, and resources for educators creating content and/or launching side hustles to share their passions.

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