Step 3: Create It (Faster Than You Think)


Hey Reader,

You’ve got your topic. You’ve picked your format. Now it’s time to make the thing.

(If you're not sure what I'm talking about, check last week's email and come back)

This is the part where a lot of people get stuck.

They think it has to be perfect. Fancy. Professionally designed. Like it belongs in a museum.

It doesn’t.

Your lead magnet just needs to solve a real problem in a clear, helpful way. That’s it.

Here’s how to create yours without spiraling...

Step 1: Write a rough draft.

  • Don’t start with Canva.
  • Don’t start with formatting.
  • Start with a Google Doc or a notebook.
  • Brain-dump what your audience needs to know or do.

Step 2: Organize it clearly

  • Use bullet points. Steps. Headings.
  • Imagine they’re brand new to this. Walk them through it.

Step 3: Add a simple intro + a call to action

  • Tell them who you are, what they’re getting, and what they should do next.
  • That “next” could be to check out your offer, book a call, or just reply to you.

Step 4: Put it into a clean format

  • You can use Canva, Notion, a Google Doc, or whatever you prefer.
  • Keep it simple and skimmable.
  • No need for 12 colors and a logo on every page.

This is important: Your first version is allowed to be scrappy. Just get it out there. You can always improve it later.

You’re closer than you think.

Next week, we'll dive into how to deliver it automatically to new subscribers.

Let’s get this thing working for you!

I hope this helps.

~ Jeff

I appreciate you.

Jeff Gargas

COO / Co-Founder, Teach Better Team

P.S. When you're ready, here's how I can help:


Did you get to here?

I wanted to test something out this week. If you've read down to here and notice that a few things are missing, I'd love to know.

Hit 'reply' and let me know what part you wish would have been here:

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Helping educators create and grow brands to promote a product or idea they want to share with others to better education. Tips, tricks, and resources for educators creating content and/or launching side hustles to share their passions.

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