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Helping educators create and grow brands to promote a product or idea they want to share with others to better education. Tips, tricks, and resources for educators creating content and/or launching side hustles to share their passions.
Hey Reader, Last week, we talked about generating some ideas for you next (or first) lead magnet. Now, let’s talk about format. Once you’ve picked a topic that speaks directly to your audience’s needs, it’s time to choose the best way to deliver it. And no, you don’t need to write a full ebook or create a high-end video series. Your lead magnet just needs to be: Easy to consume Immediately valuable Aligned with your offer Here are a few formats that work great... 1. Checklist Perfect for...
Hey Reader, Let’s talk about lead magnets. If you’re building an email list (and you should be), a lead magnet is one of the quickest and easiest ways to grow it. But here’s the mistake I see all the time: People try to make it too big, too polished, too complex, or too vague. So let’s keep it simple. A great lead magnet is just: A free resource That solves a specific problem For a specific kind of person That’s it. You don’t need a 20-page eBook or a 5-part video course. You need one quick...
Hey Reader, Most new entrepreneurs I meet with say that a big challenge is simply not knowing “all the things” they need to be thinking about, outside of their product, service, or creative work. If you're building something, big or small, that involves selling anything, here are a couple of those “things” you should be thinking about. Protecting yourself legally. If you’re making money, make sure you are properly structured to protect your personal assets. The worst time to figure this out...