Helping educators create and grow brands to promote a product or idea they want to share with others to better education. Tips, tricks, and resources for educators creating content and/or launching side hustles to share their passions.
What About Your Offer?
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EDUcreator Club Newsletter
Helping educators create and grow brands to promote a product or idea they want to share with others to better education. Tips, tricks, and resources for educators creating content and/or launching side hustles to share their passions.
Hey Reader, Quick question for you... If someone asked, “What do you offer?” could you answer clearly…in 2 sentences or less? If not, don’t worry. That’s what today's email is for. Here’s a simple formula I use (and teach) to write a clear, compelling offer description: Fill in the blanks: I help [who] with [what], so they can [what they get/why it matters]. Let’s say you’re offering a 60-minute virtual workshop on student engagement. You could say: I help middle school teachers reignite...
Hey Reader, You’ve got an offer idea. You’re feeling good. And then it hits you… “Wait. How much should I charge for this?” You don’t want to scare people away with a high price. But you also don’t want to undervalue your time and energy. Here’s a simple rule of thumb for pricing your first offer: Start with "Easy Yes" pricing. Your first goal isn’t to maximize revenue. It’s to get your first few sales, build momentum, and validate your idea. Here’s are a couple potential offers and how I...
Hey Reader, When you’re ready to start making money from your ideas, it’s tempting to jump into building a full-blown course or complicated membership. But your first offer doesn’t need to be big...or perfect. In fact, the simpler it is, the more likely you’ll actually launch it. With that in mind, here are 3 offers you can create (and sell!) this weekend: 1: A Paid Resource BundleTake your lead magnet and build on it. Add bonus templates, editable versions, lesson plans, walkthrough videos,...