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If you’re anything like me, your brain is a non-stop idea factory. One minute you’re working on your course, the next minute you’ve thought of a new lead magnet, a potential podcast, and—oh wait—should you start a YouTube channel too?

Welcome to Shiny Object Syndrome: Where every new idea feels like the one that’s going to change everything, and before you know it, you’ve spent hours chasing it instead of finishing what you were actually working on today.

The problem isn’t having ideas, it’s what we do with these ideas. So how do we keep our focus without losing the potentially brilliant ideas that are likely somewhere in that craziness?

Here are a few ideas that work for me (most of the time):

Create an Idea Locker.

You need a designated space to capture ideas without derailing your day. This can be a Google Doc, a Notion page, Notes app, or even a voice memo folder.

This way, when an idea hits, you can take a small action on it, and then get back to work.

I have 3 lockers - Sending an email to myself, giving myself a task in Basecamp, or recording a voicenote. (Emails and voicenotes also end up in Basecamp as tasks at some point.)

Schedule a “Review Day.”

Once a month (or quarterly), set aside time to go through your list of ideas. Most ideas will feel less urgent by this point, which will help you filter out the ones that aren’t worth pursuing.

If an idea still excites you after a few weeks, it’s worth considering.

When I do this, I start by getting all the emails and voicenotes into Basecamp as tasks. I then review everything. I typically get rid of 50% of these ideas. Some ideas will get left in my locker to review in another few months, and some will get turned into a more thought out idea and shared with my team to see if we should move forward with it.

Set a “One Project Rule.”

Before jumping into any new project, finish (or sunset) an existing one. It’s easy to get caught in a loop of 'starting but never finishing'. Commit to finishing something before you take on something new.

Shiny Object Syndrome isn’t about stopping creativity—it’s about channeling your creativity strategically.

Your next big breakthrough won’t come from jumping between a hundred half-finished ideas. It'll come from sticking with the ones that matter most.

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I'd love to hear about your Idea Locker - Hit 'reply' and let me know how you're handling your Shiny Object Syndrome!

I hope this helps

~ Jeff

*Keep scrolling for I’m listening to, links to check out, and a content creation idea! I appreciate you. Jeff Gargas COO / Co-Founder, Teach Better Team ​​​​​ P.S. When you're ready, here's how I can help: 🤝 Need accountability and 1-on-1 coaching? Let's connect and see if there's a fit. Click here to book a free 30-minute call.​ 💚 Looking for support, collaboration, and exclusive resources? Join the EDUcreator Club+ Community. Click here to save with special Founder's pricing.​

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🎧 What I'm listening to:

• ​Stop The Scroll - How to Align Authenticity with Your Social Media Marketing Strategy​

⚡️Things to Check Out

✅ Social Care: The Path to Happier Customers and Increased Sales

• "Social care" is a way to build stronger customer relationships and increase sales through social media.
• Social care is a strategy for businesses to connect with customers and increase revenue, defined as managing relationships through conversations, which is different than basic social media moderation, which focuses on content management and brand safety.
• The CARE method is flywheel encompassing Conversations, Acquisition, Retention, and Engagement
• Engagement is a relationship, not just a metric.
• 👉 Watch the video here.​

👀 How to Find & Check Backlinks (for Any Website)

• Backlinks are links from other websites pointing to your site.
• Analyzing your and your competitors’ links can help you find new backlinking opportunities and ensure you have a healthy backlink profile.
• 👉 Read the article here.​

🤔 How to use AI for SEO - Use cases & tools.

• Organic search’s share of traffic averages around 53% across industries.
• B2B companies that use SEO well generate 2x more revenue from search than any other channel.
• Artificial intelligence (AI) can make that even more powerful.
• AI can offer a productivity lift of 10% of marketing spending, a significant part of which goes into SEO.
• Explore how to use AI for SEO, why it’s crucial, and how you can harness AI tools to achieve higher search rankings, better engagement, and long-term organic growth.
• 👉 Read the article here.​

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💡CONTENT CREATION IDEA

The ‘What I No Longer Do’ List

One of the best ways to create valuable content is to share what you’ve stopped doing and why.

Make a list of things you used to think were necessary but have since let go of. Then, turn each one into a piece of content.

Examples:

• “Why I Stopped Posting on Every Social Media Platform” → and what works better instead.
• “The Mistake I Made When Pricing My First Offer” → and what they learned from it.
• “3 Things I No Longer Waste Time On in My Classroom” → and what they focus on now.

This type of content is engaging because it’s personal, reflective, and actionable. It helps others avoid common mistakes while reinforcing that growth comes from learning what to let go of just as much as what to add.

Happy creating! 🎉

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