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Helping educators create and grow brands to promote a product or idea they want to share with others to better education. Tips, tricks, and resources for educators creating content and/or launching side hustles to share their passions.
Hey Reader, We’re a little more than halfway through the year, and if you’re anything like me, your feed is still flooded with lists of the latest trends, marketing must-dos, and new platform hacks. Honestly? Most of it just makes me feel behind. So instead of giving you more to do, let’s try something different. Here are 9 things I think we should all STOP doing. Stop trying to create content for everyone. You’re not for everyone, and that’s a good thing. Your content should speak directly...
Hey Reader, Let’s be real for a second: if you’re serious about turning your side hustle into something sustainable, building your email list isn’t optional, it’s foundational. I know I’ve said this before (probably more than once), but here I am saying it again… because it’s that important. Social media is great for discovery and engagement, but it’s borrowed land. Your followers? Not really yours. But your email list? That’s your house. You make the rules. And when you show up consistently...
Hey Reader, Imposter syndrome is sneaky, right? It’s that voice that whispers, “You’re not ready.” “You don’t know enough.” “Who do you think you are to do this?” It shows up as perfectionism. As procrastination. As over-researching instead of starting. And for creators, educators, and entrepreneurs, it’s pretty common. (Like, annoyingly common.) And look, I could spend the next 500 emails telling you how smart, capable, and creative you are. But here’s the thing: hearing it from someone else...