Hey Reader,
Ok, I'm going to talk about websites again, because it's on my mind. I'm currently working on a redesign for TeachBetter.com.
Any time I work on our site, I think a lot about when I first started building sites, and how it can be a really stressful project for people.
One of the biggest reasons people get stuck building (or rebuilding) their site is feeling like they need all the pages, all the features, and all the things before it’s “ready.”
Here’s a better approach: Start with three essential pages.
That’s it. Just three. And they can be simple.
1. Home Page: You're In The Right Place
This is your “You’re in the right place” page. Your homepage is your first impression. Make it clear and easy to understand who you help, what you help them do, and why they should care.
Think:
- Intro to who you help and what you help them with. (Think through "I help X to Y by Z")
- One clear call to action (email sign-up, download this freebie, schedule a call, get an estimate, etc.)
- A few quick trust-builders: testimonials, data, case study, etc.
Keep it clean. Less is more. The goal here is clarity, not cleverness.
2. About Page: The “Connection” Page
This isn’t your life story—it’s the part of your story that connects to your audience’s emotions. They need to know who you are, why you do what you do, your experience, and why they should start to know/like/trust you. Why you do what you do. Why it matters. Why you get them.
Include:
- A short version of your journey.
- What you believe or value.
- A next step they can take to go deeper.
Let them feel like they know you before you ask them to trust you.
3. Work With Me/Us or Services/Products Page: The “Here’s How I/We Can Help” Page
This is where you clearly explain how people can work with you, learn from you, or support your work. If you’re a coach, consultant, speaker, course creator, or product-based business - this is the hub for your offers - your products, courses, programs, etc.
Make it easy to understand:
- What you offer
- Who it’s for
- What they’ll get (the transformation)
- How to get started (next/first steps)
Bonus tip: Don’t hide this page. Link it in your navigation and your home page. If you’re building a business, don’t make people search for it. Make it easy for them to pay you.
This is obviously a very simplified version of these 3 pages, but these pages are the foundation of a site that connects, converts, and actually helps you grow. You can always add more later. But these are all you really need to get started.
Go do this - and then hit 'reply' and share your site with me.
I hope this helps
~ Jeff
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I hope this helps
~ Jeff
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I appreciate you.
Jeff Gargas
COO / Co-Founder, Teach Better Team
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P.S. When you're ready, here's how I can help:
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🎧 What I'm listening to:
⚡️Things to Check Out
✅ Instagram Released New Mobile Video Editing App, "Edits"
- With TikTok's future still uncertain, Instagram's new app is trying to step in to compete with apps like CapCut.
- The app launched April 22, 2025 and is a standalone video creation and editing app.
- Edits allows creators to record, edit, and share video from your phone.
- The app also offers AI-powered animations, green screen, and better timeline editing.
- 👉 Read more about "Edits" here.
🤖 How to Add AI Search into Your Visibility Strategy
- With forecasts of being the primary search tool for 90% of US citizens by 2027, it’s clear that from discovery to decision, AI search is already central to how users access information.
- There are many aspects of AI search optimization or generative AI optimization (GAIO) that fit smoothly within your existing SEO and content strategies.
- This article from semrush shares some steps you can take to immediately level up your visibility strategy and drive organic discovery.
- 👉 Read more here.
🤯 1 Million+ Fact-Checkers on X???
- X CEO Linda Yaccarino says they have doubled the number of users for its real-time, fact-checking tool - Community Notes.
- Community Notes is a crowdsourced fact-checking initiative previously known as "Birdwatch" and predates Elon Musk's purchase of the platform.
- Yaccarino says this is the platforms primary defense against misinformation.
- A 2024 study shows the feature is struggling to provide a meaningful check on misinformation - Showing that X is ineffective as responding to political falsehoods.
- Yaccarino remains optimistic.
- 👉 Read the article here.
BROUGHT TO YOU BY:
The Small Business BS Podcast
A weekly podcast delivering simple business strategies for entrepeneurs.
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💡CONTENT CREATION IDEA
What Makes YOU Stop Scrolling?
Here’s a quick trick for when you need a content idea and everything feels dry or boring.
Look at what made you stop scrolling this week.
Seriously, go check your own behavior:
- What post made you pause and think?
- What reel did you actually watch all the way through?
- What headline pulled you into an article?
- What story made you feel something?
Then ask yourself:
- Why did it catch your attention?
- What angle did the creator use?
- Can you use that concept for your audience?
This isn’t about copying someone else. It’s about studying what works and using it as inspiration. If it made you stop, it’ll probably catch the attention of your audience, too.
Try this next time you’re stuck:
- Scroll intentionally (yes, I want you to go scrolling, I know.)
- Save a few of the posts that pulled you in. Don't go crazy, just save like 3-5 of them.
- Analyze those posts and why they worked.
- Brainstorm how to use a similar idea, structure, or hook with your own content.
Hope this helps!
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