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Helping educators create and grow brands to promote a product or idea they want to share with others to better education. Tips, tricks, and resources for educators creating content and/or launching side hustles to share their passions.
Hey Reader, Most new entrepreneurs I meet with say that a big challenge is simply not knowing “all the things” they need to be thinking about, outside of their product, service, or creative work. If you're building something, big or small, that involves selling anything, here are a couple of those “things” you should be thinking about. Protecting yourself legally. If you’re making money, make sure you are properly structured to protect your personal assets. The worst time to figure this out...
Hey Reader, Lately, I’ve been hearing a version of the same question over and over again: “Am I doing the right things?” Usually, it’s followed by something like, “I’ve been showing up. I’m posting. I’m emailing. I’m making offers… but it feels like nothing’s working.” I get it. I’ve been there too. You’re doing “all the things. Or at least the ones you were told matter. But you’re not seeing the results you expected. Here’s what I usually say back: First, you might be doing the right things…...
Hey Reader, We’re a little more than halfway through the year, and if you’re anything like me, your feed is still flooded with lists of the latest trends, marketing must-dos, and new platform hacks. Honestly? Most of it just makes me feel behind. So instead of giving you more to do, let’s try something different. Here are 9 things I think we should all STOP doing. Stop trying to create content for everyone. You’re not for everyone, and that’s a good thing. Your content should speak directly...