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Helping educators create and grow brands to promote a product or idea they want to share with others to better education. Tips, tricks, and resources for educators creating content and/or launching side hustles to share their passions.
Hey Reader, You’ve got your topic. You’ve picked your format. Now it’s time to make the thing. (If you're not sure what I'm talking about, check last week's email and come back) This is the part where a lot of people get stuck. They think it has to be perfect. Fancy. Professionally designed. Like it belongs in a museum. It doesn’t. Your lead magnet just needs to solve a real problem in a clear, helpful way. That’s it. Here’s how to create yours without spiraling... Step 1: Write a rough...
Hey Reader, Last week, we talked about generating some ideas for you next (or first) lead magnet. Now, let’s talk about format. Once you’ve picked a topic that speaks directly to your audience’s needs, it’s time to choose the best way to deliver it. And no, you don’t need to write a full ebook or create a high-end video series. Your lead magnet just needs to be: Easy to consume Immediately valuable Aligned with your offer Here are a few formats that work great... 1. Checklist Perfect for...
Hey Reader, Let’s talk about lead magnets. If you’re building an email list (and you should be), a lead magnet is one of the quickest and easiest ways to grow it. But here’s the mistake I see all the time: People try to make it too big, too polished, too complex, or too vague. So let’s keep it simple. A great lead magnet is just: A free resource That solves a specific problem For a specific kind of person That’s it. You don’t need a 20-page eBook or a 5-part video course. You need one quick...