Hey Reader,
At one point in my business, I was doing everything. And I mean everything.
Well, at least I THOUGHT I was doing everything.
In reality I was dropping the ball on most things.
I thought if I just worked harder, put in more hours, and we just posted more, went live more, created more stuff, etc, we would push through to that next level.
What actually ended up happening was....
We built something we couldn't sustain.
Something that wasn't helping us grow.
Something that was so spread out, so big, and so demanding, that we couldn't escape it.
I was no longer a business owner. I became a glorified firefighter, spending all day solving problems that shouldn't have existed in the first place.
I was quietly burning out.
What have we changed?
- We've stopped trying to "add" our way to growth.
- We stopped, stepped back, and have gotten much clearer on what actually moves the needle.
- Then we worked on building systems (or tweaking existing systems) to support those things.
Your business likely doesn’t need more posts, podcast episodes, livestreams, products, or more of your time and energy.
It likely needs more clarity, more intention, and more space for you to lead it.
Slow down. Step back. Get clarity. Get focused. And go get it.
I hope this helps
~ Jeff
*Keep scrolling for I’m listening to, links to check out, and a content creation idea!
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I appreciate you.
Jeff Gargas
COO / Co-Founder, Teach Better Team
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P.S. When you're ready, here's how I can help:
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🎧 What I'm listening to:
⚡️Things to Check Out
✅ 3 platforms you should create content on.
- Amber Figlow shares a three-part playbook that demystifies where and why your business should show up online.
- This straightforward formula helps you balance quick wins with long-term sustainability, ensuring you're not constantly chasing the next platform trend.
- 👉 Watch the video here.
🤖 How AI-Generated Creators Are Changing Social Media Marketing
- Social media isn’t just for real people anymore. (That's scary to type!)
- Yes, we’re seeing a wave of virtual influencers, which are AI-powered characters with legit fans.
- They're getting brand deals, and they're showing up across all platforms, promoting products, and shaping online culture.
- 👉 Read more here.
🤯 How to stand out on every social media platform.
- This post might very well have everything you need to know about reaching your target audience, increasing website traffic, and driving sales with social media marketing campaigns.
- It's very long, but very detailed, and covers A LOT.
- Set aside some time to dig in.
- 👉 Read the article here.
💡CONTENT CREATION IDEA
Share A Tool You Love.
This is one of the easiest content ideas, in my opinion, because you can just sort of love on a tool, app, software, etc.
If you're struggling with creating content, considering talking about a tool or resource you use and really like.
I'm not talking about sponsored content, or even something you have an affiliate link for (although, use it if you do). I'm saying just talk about one of the things that helps you do what you do better, faster, easier, etc.
You don’t need to write a whole tutorial (unless you want to, of course).
Just share a few things about something you use regularly:
- What is the tool or resource?
- What problem does it solve for you?
- Why do you love it/use it?
- What advice would you give someone just starting to use it?
- How can they can started with it?
Try it and let me know how it goes. I'm always up for finding a new tool or resource!
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