Hey Reader,
Woah! You actually opened it. That's awesome!
First off, THANK YOU. I don't not take it lightly that you open these emails. It means a lot.
Secondly, before I jump into what I wanted to share here, I wanted to let you know...I started a separate newsletter on Substack. I know, why, right? I actually explain why in my first post over there. Some of the content will overlap with this newsletter, but a lot of it is going to be a little more raw and unpolished over there...and will likely explore a lot more of my life and experiences inside of, outside of, and all around being an entrepreneur.
Anyway, if you're interested, you can subscribe to that here.
OK, so I got you to open this email...will you actually read it?
Here's the thing - Most people don't actually read emails. Most emails just get skimmed, or ignored completely.
There was a time when we opened and read every email that hit our inbox—kind of like we used to open and read every physical letter that came to our mailbox.
Now, only about 17% of people actually read the full email, even when they intentionally open it.
So even when people are opening our emails, they're still only really effective 17% of the time.
Wait, what the heck? Why are we doing this then? What's the point.
Well, despite that scarily low number above, Forbes still shows that people are THREE TIMES MORE LIKELY TO PURCHASE from an email compared to social media.
Yes, email is more difficult now, but it's still one of the most effective marketing channels.
So emails are important, but people barely read them. Now what?
This is why your consistency and the value you put into your emails is more important than ever. We need to make sure:
- We're in their inbox often so we're more likely to get an email opened; and
- We're providing true value for our audience, so they'll more likely to read for longer than 9 seconds. (yep, that's the average...yikes)
If you want your audience to actually read what you send (and remember you when they’re ready to buy, join, or share), your emails can’t be “just another update.” They need to feel like a conversation worth having.
So how do you stay relevant in the inbox and provide value?
1. Be Consistent
No, you don’t need to email every day. But showing up regularly builds trust. If your audience hears from you once every three months, you’re starting over every time.
2. Start Strong
Your subject line and first sentence matter. A lot.
Make them punchy, curious, or unexpected. (Exhibit A: the one you just opened.)
Want a secret weapon? Check out subjectline.com and test all your subject lines.
3. Help First. Help Always.
Provide actual value. Like, true value for your audience. It's easy to go find valuable content, so yours needs to be specific and actionable, and come with your style, your voice. People subscribe to you because of YOU and the value they believe you can bring them. Deliver on that belief. The more you give, the more likely your audience will stick around for when you ask them to buy something.
If you haven't emailed your list for a while, consider this your push to go get it done. Get consistent. Provide value. And have fun with those subject lines!
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I hope this helps
~ Jeff
*Keep scrolling for I’m listening to, links to check out, and a content creation idea!
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I appreciate you.
Jeff Gargas
COO / Co-Founder, Teach Better Team
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P.S. When you're ready, here's how I can help:
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🎧 What I'm listening to:
⚡️Things to Check Out
📸 3 Ways to Use Unlockable Reels
- Instagram is rolling out a brand-new feature: Unlockable Reels.
- These Reels appear on your profile as blurred, grey blocks—visible to everyone, but only viewable by those who enter a secret code.
- Here are 3 ways to use this new feature.
- 👉 Read the article here.
🤯 Creators Are Building Their Own Supersized Studio System As Hollywood Cuts Back
- Creators are building their own studios.
- YouTubers like Dhar Mann and Alan Chikin Chow have transformed their channels into full-blown production studios, complete with professional sets, camera crews, and story-driven content that rivals traditional TV…all at a fraction of the cost.
- As one YouTube exec put it, today’s top creators are the next-gen media companies.
- 👉 Read more here.
✅ Stop Creating From Scratch: Repurpose Content You Already Have
- Ever feel like you're on a never-ending content hamster wheel?
- Is that pressure to show up everywhere making you want to throw your phone into the ocean?
- In her latest post, Shannon McKinstrie explains exactly how she transforms one good idea into multiple pieces of content across LinkedIn, TikTok, Threads, and Instagram - each formatted perfectly for the platform it lives on.
- 👉 Read the article here.
💡CONTENT CREATION IDEA
3 Things You've Googled.
Looking for ideas for what to write or record about? Try writing down 3 things you’ve Googled in the past week.
I know that seems weirdly simple, but that's because it is.
Think about it: You were stuck, and you went to Google and found a solution. Share that journey with your audience.
You could take those searches and turn them into:
- A quick “what I learned” blog post
- A step-by-step guide or cheat sheet (could be a lead magnet)
- A “don’t make the mistake I did” email
- A reel with the steps you took to find and implement the answer(s) you found.
Go try that.
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Thanks!
