Hey Reader, Last week, we talked about generating some ideas for you next (or first) lead magnet. Now, let’s talk about format. Once you’ve picked a topic that speaks directly to your audience’s needs, it’s time to choose the best way to deliver it. And no, you don’t need to write a full ebook or create a high-end video series. Your lead magnet just needs to be: Easy to consume Immediately valuable Aligned with your offer Here are a few formats that work great... 1. Checklist Perfect for...
8 days ago • 2 min read
Hey Reader, Let’s talk about lead magnets. If you’re building an email list (and you should be), a lead magnet is one of the quickest and easiest ways to grow it. But here’s the mistake I see all the time: People try to make it too big, too polished, too complex, or too vague. So let’s keep it simple. A great lead magnet is just: A free resource That solves a specific problem For a specific kind of person That’s it. You don’t need a 20-page eBook or a 5-part video course. You need one quick...
15 days ago • 2 min read
Hey Reader, Most new entrepreneurs I meet with say that a big challenge is simply not knowing “all the things” they need to be thinking about, outside of their product, service, or creative work. If you're building something, big or small, that involves selling anything, here are a couple of those “things” you should be thinking about. Protecting yourself legally. If you’re making money, make sure you are properly structured to protect your personal assets. The worst time to figure this out...
22 days ago • 2 min read
Hey Reader, One of the most common conversations I have with newer entrepreneurs is reminding them that they have something special to offer others. If you're like me, sometimes you feel like you don't have anything creative or innovative to share. Or maybe all your ideas feel so simple that you don't believe anyone will be impressed or inspired by them. Here's the truth: Just because something is common knowledge to you, does not mean it's common knowledge to everyone. Prior to co-founding...
29 days ago • 3 min read
Hey Reader, Lately, I’ve been hearing a version of the same question over and over again: “Am I doing the right things?” Usually, it’s followed by something like, “I’ve been showing up. I’m posting. I’m emailing. I’m making offers… but it feels like nothing’s working.” I get it. I’ve been there too. You’re doing “all the things. Or at least the ones you were told matter. But you’re not seeing the results you expected. Here’s what I usually say back: First, you might be doing the right things…...
about 1 month ago • 2 min read
Hey Reader, We’re a little more than halfway through the year, and if you’re anything like me, your feed is still flooded with lists of the latest trends, marketing must-dos, and new platform hacks. Honestly? Most of it just makes me feel behind. So instead of giving you more to do, let’s try something different. Here are 9 things I think we should all STOP doing. Stop trying to create content for everyone. You’re not for everyone, and that’s a good thing. Your content should speak directly...
about 1 month ago • 3 min read
Hey Reader, Let’s be real for a second: if you’re serious about turning your side hustle into something sustainable, building your email list isn’t optional, it’s foundational. I know I’ve said this before (probably more than once), but here I am saying it again… because it’s that important. Social media is great for discovery and engagement, but it’s borrowed land. Your followers? Not really yours. But your email list? That’s your house. You make the rules. And when you show up consistently...
about 2 months ago • 3 min read
Hey Reader, Imposter syndrome is sneaky, right? It’s that voice that whispers, “You’re not ready.” “You don’t know enough.” “Who do you think you are to do this?” It shows up as perfectionism. As procrastination. As over-researching instead of starting. And for creators, educators, and entrepreneurs, it’s pretty common. (Like, annoyingly common.) And look, I could spend the next 500 emails telling you how smart, capable, and creative you are. But here’s the thing: hearing it from someone else...
about 2 months ago • 3 min read
Hey Reader, If there’s one thing that’s made the biggest difference in our team's success over the years, it’s this: We listen. It sounds simple (and it is), but it’s wildly underrated. Whether you’re running a consulting business, launching a course, starting a podcast, or growing a side hustle, you can’t grow for your audience if you’re not listening to your audience. In his book Superfans, Pat Flynn calls this “learning the lyrics.” It means listening to how your audience talks about their...
2 months ago • 4 min read