Hey Reader, Here’s something I’ve learned after coaching dozens of educators through their business journey: your best ideas usually start in the classroom. The way you teach, the systems you’ve built, the lessons you’ve created...those are the same skills that can help you build a thriving business. That’s what The EDUpreneur Launch Summit is designed to help you do. You’ll hear from educators who have: Built consulting and PD businesses that work with schools across the country Launched...
3 days ago • 1 min read
Hey Reader, A common reason EDUpreneurs feel stuck is because they’re using the wrong playbook for the season they’re in. It’s like trying to run a marathon while following a couch-to-5k plan. Or worse, it's like trying to follow 3 totally different training plans all at once. So, let’s get clear: What season are you in? Wait...what do I men by "season?" Essentially, it's just a fun way of describing where we're at in our journey. The Starter SeasonYou're building from scratch. You’re...
8 days ago • 2 min read
Hey Reader, You’ve been building something - a side hustle, a course, a podcast, a book, or maybe just an idea that won’t leave you alone. Now it’s time to give that idea a little momentum. Join me at The EDUpreneur Launch Summit, a free one-day virtual event happening Saturday, December 6th at 8:00am ET. You’ll hear from educators who’ve turned their classroom experience into thriving businesses. They’ll share what's worked, what didn’t, and the steps they took to go from idea to impact....
11 days ago • 1 min read
Hey Reader, If you're anything like most me, (and most EDUpreneurs I know), you're juggling 37 tabs open (in your brain and your browser), 3 half-finished offers, 2 podcast ideas, and at least one digital product you're "almost ready" to launch. And yet… you still feel like you're not doing enough. That guilt? That overwhelm? That never-satisfied to-do list? It’s not because you’re lazy. It’s because you’re doing too much at once, and none of it has the space it needs to actually work. Here’s...
15 days ago • 2 min read
Hey Reader, You finally launched your thing. You hit publish, posted the link, maybe even sent an email or two. That's awesome. (and I'm proud of you, btw) But then…crickets... No sales. No DMs. Not even a “Hey, this is cool.” Ouch. Don't worry, I’ve been there. More than once. (Actually, more than twice, three times, etc) Here’s what I want you to know: A slow launch doesn’t mean you failed. It just means you have data now. No one buying your offer doesn’t mean your idea is bad. It just...
22 days ago • 3 min read
Hey Reader, So, you’ve created your first offer. Maybe it’s a coaching call, a downloadable guide, a workshop, or a mini-course. Now comes the part that makes most EDUpreneurs a little nervous: selling it. If you’re like a lot of folks in this community, you’ve probably said something like: “I’m not a salesy person.” “I don’t want to bother people.” “What if no one buys?” Totally normal. I’ve been there, too. But here’s the truth I had to learn (and maybe you do, too): Selling is just helping...
29 days ago • 2 min read
Hey Reader, Quick question for you... If someone asked, “What do you offer?” could you answer clearly…in 2 sentences or less? If not, don’t worry. That’s what today's email is for. Here’s a simple formula I use (and teach) to write a clear, compelling offer description: Fill in the blanks: I help [who] with [what], so they can [what they get/why it matters]. Let’s say you’re offering a 60-minute virtual workshop on student engagement. You could say: I help middle school teachers reignite...
about 1 month ago • 1 min read
Hey Reader, You’ve got an offer idea. You’re feeling good. And then it hits you… “Wait. How much should I charge for this?” You don’t want to scare people away with a high price. But you also don’t want to undervalue your time and energy. Here’s a simple rule of thumb for pricing your first offer: Start with "Easy Yes" pricing. Your first goal isn’t to maximize revenue. It’s to get your first few sales, build momentum, and validate your idea. Here’s are a couple potential offers and how I...
about 1 month ago • 1 min read
Hey Reader, When you’re ready to start making money from your ideas, it’s tempting to jump into building a full-blown course or complicated membership. But your first offer doesn’t need to be big...or perfect. In fact, the simpler it is, the more likely you’ll actually launch it. With that in mind, here are 3 offers you can create (and sell!) this weekend: 1: A Paid Resource BundleTake your lead magnet and build on it. Add bonus templates, editable versions, lesson plans, walkthrough videos,...
about 2 months ago • 2 min read