Hey Reader, Over the years, I’ve done a lot of things, started a lot of businesses, and had a lot of titles: record label founder, janitorial manager, fast food manager, concert club co-owner, marketing firm entrepreneur, and now, COO of a thriving 7-figure consulting business. Some of those ventures succeeded, and plenty of them didn’t. Some of those titles spark some really great memories for me. Some of them don't. But every single one taught me a ton of valuable lessons and helped me be...
8 days ago • 5 min read
Hey Reader, Well, it's here! It's 2025, officially a NEW YEAR. Time to start fresh! With every New Year comes a fresh slate for all of us, and I want to help you hit the ground running with some simple, actionable steps you can take right now to set yourself up for success in 2025. 1. Declutter Your Workspace A clean, clear, organize space equals a clear mind. This is something I am committing to this year - scheduling dedicated time every week to decluttering and cleaning my office. To get...
15 days ago • 4 min read
Hey Reader, As we get closer to the new year, it’s the perfect time to reset, refocus, and gearing up for what’s to come over the next 12 months. Because I know the Holiday season is busy, I want to keep this short and sweet. So here are 3 things to keep your 2025 planning simple, but effective. 1. Reflect on Wins and LessonsNote: I said "lessons" not "losses." Take a few minutes to write down what went well this year. Celebrate those wins (big and small). Then, write down the lessons you’ve...
22 days ago • 3 min read
Hey Reader, Are you working on a project, piece of content, or maybe a new lead magnet, and stuck in the "it's not quite right yet" stage? This is where you feel good about what it is you're creating, but you're not quite happy with it. You're pretty sure it's pretty good...but you're also pretty sure it could be a little better. This is a dangerous place to get stuck in, because it can last a long time and really destroy your efficiency. I got an email this morning from my friend, Jay. In...
29 days ago • 5 min read
Hey Reader, As we get closer to the new year, it’s the perfect time to pause, reflect, and start planning for what’s next. Whether you’re growing a side hustle, launching a new idea, or scaling your business, having a clear plan can make all the difference. Hit 'reply' and let me know if you want me to go deeper on any of these things, but I wanted to give you some quick and easy steps to take to help you map out the next year. Reflect on the Past Year: Before jumping into new goals, take a...
about 1 month ago • 4 min read
Hey Reader, Building a side hustle or business can be rewarding, lucrative, and just plain fun. But let’s be real—doing it on your own can also feel a little lonely at times...or maybe a lot lonely. You’re putting in the work, chasing your dreams, and wearing all the hats (why are there so many hats?), and it probably feels like no one else quite gets it, right? The good news? You’re not alone. We've all felt this, and we'll all feel it again. While the feeling of loneliness is something that...
about 1 month ago • 4 min read
Hey Reader, Don't worry, you're not crazy. I sent this email a day early. Tomorrow is Thanksgiving here in the United States, so I'll be taking the day off. And if you celebrate, I wanted to make sure to get this week's newsletter to you before you get into the Holiday. With that said, if your celebrate: Happy Thanksgiving! 🦃 Ok, now on to the newsletter... Have you considered being a guest on a podcast? Or a bunch of podcasts? If you’re looking for a way to grow your side hustle, guest...
about 2 months ago • 4 min read
Hey Reader, In another community I am a part of, someone recently asked about everyone’s tech stacks, so I thought maybe sharing ours could bring you some value. So here we go. First off, in case you’re not familiar with the term “tech stack” let’s define it here: The term comes from the world of coding and software development. The first definition I found is, “the set of technologies used to develop an application, including programming languages, frameworks, databases, front-end and...
about 2 months ago • 4 min read
Hey Reader, If you’re serious about growing your side hustle, building an email list is one of the smartest moves you can make. It is foundational. This is why I have sent quite a few emails about building your list and email marketing in general. I believe in the power of email so much that I am writing this email - another one about growing your list. Building on social media is great, but that is borrowed land - meaning you don't own your followers, those platforms do. You own your email...
2 months ago • 4 min read