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EDUcreator Club Newsletter

Helping educators create and grow brands to promote a product or idea they want to share with others to better education. Tips, tricks, and resources for educators creating content and/or launching side hustles to share their passions.

Featured Post

All our good ideas were accidents.

Hey Reader, One of the most important lessons I've learned over the last 11+ years building Teach Better is that many of our best ideas were sort of accidental. They were not things we came up with in a strategic meeting. They didn't come from the multiple day-long meetings we've had with carefully selected mentors and advisors. They weren't born from deep dives into business books, business strategies, or business planning frameworks. They came from paying attention to what the people we...

Hey Reader, I have the absolute honor of working with some really brilliant and passionate educators who are building successful businesses and doing truly great work. Regardless of if I'm coaching a veteran EDUpreneur who is trying to grow from hitting 6-figures to that quarter-million mark, or brainstorming with our mastermind to help a new member determine what their new business will be, one of the most common things I hear is people feeling like they are behind, like they aren't growing...

Hey Reader, Last week I touched on how AI is a bigger threat to those who strictly sell information, and that's because AI is making information cheaper. The reality is, information was already getting cheaper every day. The internet has been doing that for years. AI has just sent it into overdrive. 20 years ago, information was still scarce. The internet was here, but we were all still figuring it out, and a lot of people were very slow to use it too much. Only a few people had figured out...

Hey Reader, The other day I read that "The people most threatened by AI are selling information." That really resonated with me, because one of the core reasons we recently re-launched our Teach Better Academy (our online course academy for educators) is because we wanted to get back to a stronger focus on community and connection. Over the years, as our business grew, so did the things we created, the services we offered, and the number of tasks we had to get done. So much so, that we got...

Hey Reader, The other week, I wrote about trading your creativity for speed - Something I believe is truly harmful to the world of art, creativity, and business. More recently, I was reading an email from Jay Clouse and he said something that spoke to that same idea, so I wanted to share. (Sidenote: If you're not already, go subscribe to Jay's newsletter.) Jay shared 2 insights he took away from an interview that really connected with him. This was his first insight: Insight #1: The long way...

Hey Reader, Happy Saturday! I know I don't normally email on Saturdays, but I felt this was important enough. I'm excited to let you know that we now have 3 spots opening up in the EDUpreneur Mastermind, and I think it might be a good fit for you. If you've been dabbling in things for while, investing in yourself, learning, growing, and building something, you might be ready for a different level of support, accountability, and connection. The mastermind is where things tend to speed up for...

Hey Reader, Over the last 24 months or so, we have stripped Teach Better down a lot. Like, a lot. What I mean by this is that we stopped doing a lot of things that we used to do. And we used to do A LOT of things. We stopped some of them because they weren’t working as well. (Whatever that means) We stopped others because the industry as a whole has seen a decrease in spending, so revenue adjusted and we needed to adjust accordingly. And we stopped some because platforms changed and they were...

Hey Reader, The other day, I read a newsletter from Joe Pulizzi titled “Stop Trying to Build a Community.” And honestly, it hit me harder than I expected. (You can read it here on LinkedIn) When I say it hit hard than expected, it is not because I disagreed with it. I didn't. I agreed with it. Joe is a pretty smart guy and I tend to agree with a lot of what he said. It was also not because we're literally building communities right now - The EDUpreneur Community and our newly re-launched...

Hey Reader, A few weeks ago, I told you I had gotten to the point where I was letting AI write way too much for me. So much so, that I essentially removed my thinking from the whole process. I outsourced my thoughts, my observations, my perspective...my voice. So, I think I'm hyper aware of this now, because I feel like I'm seeing it all over. I can spot an AI-written post from a mile away. That's what happened yesterday. I was checking in on Instagram and a post came through my feed that hit...

Hey Reader, For the past 20+ years, I've been starting and running businesses. I've started quite a few businesses, but I've also worked a lot of jobs as well. I’ve done a lot of things. Started a record label, managed the janitorial crew of an 18 building facility for a multi-billion dollar company, sold life and health insurance, ran fast food restaurants, helped open a bar, co-owned a concert club, managed a coffee shop, and launched an online marketing firm. I’ve had some successes, and...