Hey Reader, I recently went on a tangent in a comment I made on someone’s post. This was inside one of the masterminds I lead inside the EDUpreneur Community. This person, who is an extremely talented and driven EDUpreneur, shared that they wanted to take some time off on a specific day, but were worried that allowing themselves to relax a little could lead to essentially just being a bum all day. They noted that that is a downfall of high achievers, indicating that they would NOT be giving...
8 days ago • 3 min read
Hey Reader, Marketing is getting quieter. We're already in the shift, but it's going to continue shifting away from "hype" and pressure-selling and persuading people to buy. Whether sales gurus like it or not, it's happening. People are tired. We're ALL tired. Your potential customers, specifically, are tired of countdown timers, "last chance" emails that come every week, and feeling forced into purchasing decisions before they're fully ready to buy. People don't want to be tricked, duper,...
15 days ago • 2 min read
Hey Reader, Here’s something interesting I came across recently:People value things more the moment they feel like they own them. This isn’t just marketing fluff. It’s a psychology principle (it’s called the “Endowment Effect”) that can actually help you make your offers and lead magnets feel more valuable, even before someone pays for them. Here’s what it means for your business: If your audience feels your free resource is already theirs, they’ll treat it differently. If your paid offer...
22 days ago • 2 min read
Hey Reader, You’ve got something built. Amazing. Now what? Let’s launch it without overthinking or overcomplicating. Here’s a simple 3-step launch plan that works: Step 1: Tell the people who already trust you No ads. No affiliates. No funnels. Just talk to your current audience. Start with: Your email list Your social media following Your community or DMs Example: “Just launched something new I’m really proud of—made to help [your audience] with [their problem]. If that’s you, check it out.”...
29 days ago • 1 min read
Hey Reader, Your first digital product doesn’t need a funnel, automations, or a 47-step launch plan. You just need a solid product and a simple way to deliver it. Here’s how to build it without overbuilding: Pick the simplest format Choose what’s easiest for you to create and easiest for them to use. PDF? Great. Google Doc? Perfect. Loom video? Go for it. Notion template? Cool. Don’t overcomplicate this. Your goal is to help them solve a problem—not impress them with your tech skills. Use...
about 1 month ago • 1 min read
Hey Reader, In our EDUpreneur Mastermind last week, we chatted a bit about SEO (Search Engine Optimization) in today’s world, with AI continuing to take over. So I wanted to share an analogy that might help make this typically confusing topic make a little more sense. (we’ll see how I do) The reality is, how we’ve always approached SEO in the past doesn’t work (or at least not as well) as it used to. We need to think about it differently now. The problem is, SEO has always been confusing,...
about 1 month ago • 5 min read
Hey Reader, I said it before, and I’ll keep saying it: AI isn’t the future anymore. It’s just part of the environment now. “AI-powered” no longer impresses anyone. It’s expected. Everyone uses it. Every tool has it built in. Every platform integrates it. Every update mentions it. And yet, most of us feel more overwhelmed than ever. Not because we aren’t using AI. But because we’re constantly wondering if we’re using the right AI. Here’s the reality AI tech companies don’t want to admit: Most...
about 2 months ago • 2 min read
Hey friend, We made it! Not just to a new year, but through another year of building, experimenting, winning, losing, learning, and creating together. And whether 2025 felt like momentum or maintenance, big wins or slow steps, I want to take a moment to celebrate what you’ve done. Because the truth is, most people never even start. But you did. You’re building something that matters. And that’s worth raising a glass to. 🥂 As we step into 2026, I want to let you in on where we’re heading and...
about 2 months ago • 3 min read
Hey Reader, 2026 will most likely be another hard year. And That’s Okay. Every December, the same promises show up right on schedule. 🥳 “New year, new you.” 🥂 “Everything changes in January.” 🎉 “This is the year it all clicks.” It sounds nice. It looks good in an Instagram post. And it feels good to say as you watch the ball drop. But it also ignores the reality of being in business. The calendar flipping doesn't get rid of your stress. It doesn't solve the problems you've avoided. It doesn't...
about 2 months ago • 3 min read