Hey Reader, You finally launched your thing. You hit publish, posted the link, maybe even sent an email or two. That's awesome. (and I'm proud of you, btw) But then…crickets... No sales. No DMs. Not even a “Hey, this is cool.” Ouch. Don't worry, I’ve been there. More than once. (Actually, more than twice, three times, etc) Here’s what I want you to know: A slow launch doesn’t mean you failed. It just means you have data now. No one buying your offer doesn’t mean your idea is bad. It just...
9 days ago • 3 min read
Hey Reader, So, you’ve created your first offer. Maybe it’s a coaching call, a downloadable guide, a workshop, or a mini-course. Now comes the part that makes most EDUpreneurs a little nervous: selling it. If you’re like a lot of folks in this community, you’ve probably said something like: “I’m not a salesy person.” “I don’t want to bother people.” “What if no one buys?” Totally normal. I’ve been there, too. But here’s the truth I had to learn (and maybe you do, too): Selling is just helping...
16 days ago • 2 min read
Hey Reader, Quick question for you... If someone asked, “What do you offer?” could you answer clearly…in 2 sentences or less? If not, don’t worry. That’s what today's email is for. Here’s a simple formula I use (and teach) to write a clear, compelling offer description: Fill in the blanks: I help [who] with [what], so they can [what they get/why it matters]. Let’s say you’re offering a 60-minute virtual workshop on student engagement. You could say: I help middle school teachers reignite...
23 days ago • 1 min read
Hey Reader, You’ve got an offer idea. You’re feeling good. And then it hits you… “Wait. How much should I charge for this?” You don’t want to scare people away with a high price. But you also don’t want to undervalue your time and energy. Here’s a simple rule of thumb for pricing your first offer: Start with "Easy Yes" pricing. Your first goal isn’t to maximize revenue. It’s to get your first few sales, build momentum, and validate your idea. Here’s are a couple potential offers and how I...
30 days ago • 1 min read
Hey Reader, When you’re ready to start making money from your ideas, it’s tempting to jump into building a full-blown course or complicated membership. But your first offer doesn’t need to be big...or perfect. In fact, the simpler it is, the more likely you’ll actually launch it. With that in mind, here are 3 offers you can create (and sell!) this weekend: 1: A Paid Resource BundleTake your lead magnet and build on it. Add bonus templates, editable versions, lesson plans, walkthrough videos,...
about 1 month ago • 2 min read
Hey Reader, So you’ve got a lead magnet out there (or you’re planning one). You’re starting to grow your list. That’s awesome. Now comes the part that trips a lot of EDUpreneurs up… What the heck should I offer next? Here’s the truth: your first offer doesn’t need to be fancy. It just needs to be: Simple to deliver Genuinely helpful Aligned with your audience’s next step If your freebie solves a small problem, your paid offer should help them go further, or go faster. A few examples: If your...
about 1 month ago • 1 min read
Hey Reader, Starting a business can feel overwhelming. Do you need a website? A logo? What about an email list? Legal paperwork? Or should you just start creating? I get it. There’s so much noise out there about “what you must do first.” That’s why I made this video as a simple, 11-step guide to help you move from idea to action without getting stuck in the weeds. In this video, I walk you through each step so you can see the full picture, from finding your sweet spot all the way to nurturing...
about 2 months ago • 1 min read
Hey Reader, So someone downloads your lead magnet. Nice! Now what? You could just say thanks, deliver the resource, and disappear for a few weeks…Or, you could keep the momentum going, build a relationship, and guide them toward your next offer or opportunity. Let’s go with the second option. Here's how to do it. Start with a short welcome sequenceThis can be 3–5 emails sent over a few days after someone joins your list via downloading your lead magnet. The goal with this sequence is to: Help...
about 2 months ago • 3 min read
Hey Reader, So your lead magnet is done. That's awesome. Nice work! Now let’s make sure it actually gets to people when they sign up for it. This is where automation saves you time and keeps things running smoothly behind the scenes. Here’s what to do next: 1. Set up a delivery emailIn your email platform (Kit, Flodesk, Mailchimp, MailerLite, etc.), create a simple email that delivers your lead magnet. Keep it short and friendly. Something like: Hey [First Name], Here’s the...
about 2 months ago • 2 min read